TOMAmeter September 7 – September 13: American Horror Story Checks Into the Top Twenty


Re-entering the rankings this week is American Horror Story, which was last in the rankings during the week of January 26, after the finale of American Horror Story: Freak Show.  Last year, American Horror Story first entered the rankings during the week of September 29, so it is showing higher early levels of unaided awareness compared to last year’s iteration. With American Horror Story: Hotel featuring Lady Gaga (who has 50 million Twitter followers), it’s possible that we’re seeing a Little Monsters boost.

As we approach the beginning of the new broadcast TV season, we see that promotion and awareness for fall TV shows is on the rise. Though The Big Bang Theory is always among the leaders in top of mind awareness, it retakes the number two spot in anticipation of a new season, dropping Fear the Walking Dead down to third place. It is likely that within the next few weeks we will see these shows, and other new fall shows begin to take hold of the TOMAmeter.

Dropping out of the rankings this week were the MTV VMAs (previously #8), Modern Family (previously #14), the cancelled Under the Dome (previously #19), and Pretty Little Liars (previously #20). In their places are Once Upon a Time (#10), American Horror Story (#12), Gotham (#13), and The Blacklist (#16).

CBS continues its reign as the leading network in the TOMAmeter with five programs listed in the top twenty. ABC follows closely behind with four programs, while AMC and NBC each feature two apiece.

Each week, Ipsos MediaCT TV Dailies seeks to find out what television shows have people talking. Collecting over 5,000 unaided responses among persons ages 13-64, TV Dailies produces a top of mind awareness meter (TOMAmeter) that details the 20 most spontaneously mentioned television shows.

Here are your TOMAmeter results for September 7 – September 13.