TOMAmeter July 27 – August 3: Fear the Walking Dead Enters the Top 20


Entering the rankings for the first time is AMC’s Fear the Walking Dead, the new spinoff to the hit The Walking Dead. Coming in at a strong #11, it seems likely that as anticipation and advertising builds, Fear the Walking Dead will join its sister show near the top of the rankings.

Buzz for Orange is the New Black begins to fade since its season 3 release on June 11.  It slips in top of mind awareness, falling to #3 in the rankings, surpassed by juggernauts The Walking Dead and Game of Thrones. However, this slip in the rankings doesn’t tell the whole story – the three leading shows are separated by a mere two mentions in rankings.

America’s Got Talent and Under the Dome showed that summer programming is strong in awareness, with both rising three places apiece in the rankings to #8 and #10 respectively. Following its finale, Wayward Pines dropped eight spots in the rankings to #16; it is likely to drop out of the top 20 within the next few weeks.

CBS continues its dominance as the most represented network in the top twenty, with seven programs attaining top twenty mentions; this is the fifth straight week that CBS has managed to rank seven programs in the top twenty. ABC follows in second place with three shows in the top twenty, while AMC, Fox, and HBO each managed to rank two shows in the top twenty.

Both Supernatural (#19) and Modern Family (#20) returned to the top twenty, while Arrow (previously #16), Law and Order (previously #19), and The Last Ship (previously #20) all fell from the leaders in unaided awareness.

Each week, Ipsos MediaCT TV Dailies seeks to find out what television shows have people talking. Collecting over 5,000 unaided responses among persons ages 13-64, TV Dailies produces a top of mind awareness meter (TOMAmeter) that details the 20 most spontaneously mentioned television shows.

Here are your TOMAmeter results for July 27 – August 3.