TOMAmeter April 6 – April 12: Don Draper Returns!

The final season of AMC’s hit drama Mad Men kicked off last week and mentions of the program helped place it at #12 in our Top 20. Mad Men has not made an appearance in our TOMAmeter since the beginning of June 2014.

Netflix dropped the trailer for season three of Orange is the New Black, which caused the program to move up ten places to #9 this week. Opposite Orange is the New Black is Netflix’s House of Cards, which fell six spots to #19 and is in danger of missing out on the Top 20 for the first time since this season came out in February.

HBO’s Game of Thrones continues to trail AMC’s The Walking Dead which remains the most mentioned program in our Top 20 this week, but with episode one airing this past Sunday, look for the drama to make the leap in the coming weeks.

ABC and CBS each had three programs in the Top 20 this week, tying for the top honor. With the addition of Mad Men to the list, AMC ties NBC for the next best represented network with three programs apiece.

New programs in our Top 20: AMC’s Mad Men (#12), CBS’ Criminal Minds (#14), NBC’s Law and Order (#16) and ABC’s Modern Family (#20).

No longer in our Top 20 this week: ABC’s Fresh Off the Boat (previously #14) and Dancing with the Stars (previously #20), March Madness/NCAA Basketball Tournament (previously #15) and CW’s Supernatural (previously #16).

Cloud April 13

Each week, Ipsos MediaCT TV Dailies seeks to find out what television shows have people talking. Collecting over 5,000 unaided responses among persons ages 13-64, TV Dailies produces a top of mind awareness meter (TOMAmeter) that details the 20 most spontaneously mentioned television shows.

Here are your TOMAmeter results for April 6 – 12.

Chart April 13