Financial Services is one of the many categories experiencing an unprecedented level of disruption, as new technologies replace and transform traditional offerings. When categories evolve this rapidly, a small group of early adopters lead the way for other consumers.
These early adopters are the experimenters who try new products and services—and eventually educate the rest of us. To belong to this elite group, a person needs time, passion and the means to experiment. Ipsos Affluent Intelligence has been studying these consumers – who we call “Affluencers” – for over four decades.
Our findings from a recent study of over 800 respondents of the Ipsos Affluent Survey found evidence of the Diffusion Theory in action. IAI’s new White Paper profiles Financial Affluencers, Financial Ultra Affluencers and the early adopters of robo-advisors and digital-only banks that are driving adoption of new FinTech products and recruiting and educating the next wave of consumers.