A Tale of Love and Tablets

Ok, it’s official, we love our tablets: 1/3 of men frequently take theirs to the bathroom; 15% of Americans would give up their car to be able to keep theirs, and 91% take it to bed.

A recent Yahoo! survey conducted by Ipsos MediaCT reveals some interesting tablet preferences.

Recent studies by Ipsos MediaCT examining penetration and ownership of the Tablet PC shows dramatic increases. In fact, tablet ownership is now 16% among 18+ year olds and has increased across all demographic groups. And based on the results of our latest wave of research, we expect the tablet PC market to expand more dramatically in 2012 than last year given that more than a quarter of U.S. online consumers say they are likely to purchase one before the end of the year.

At this rate, I expect my parents will be using one by Thanksgiving! My 2 year old son, on the other hand, may still have to share with his mom