When Pollsters Get it Wrong – You Have a Right to Know

In the fifth video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs explains the complexities involved in election polling, including the impact of voter turnout, voting vs. general populations, and how pollsters can do a more effective job at predicting election outcomes.

Other videos in the series include:
Questionnaire Design
Sampling and Weighting
Data Collection
Free Research Isn’t Free

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