After more than a decade of sharing, the social media landscape continues to evolve with multiple platforms competing for our attention. Facebook, Twitter, and LinkedIn are becoming household names and a space for conversation on a range of topics. Over the past four years, the number of Canadians discussing social issues, public policy and politics online has grown sharply. Today, four in ten (41%) of Canadians are online and actively discussing social and political issues by starting conversations, sharing or commenting on what others have written. The infographic below highlights this shift in online participation and activity among Canadians as well as the varying levels of engagement.
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