Questionnaire Design | You Have A Right To Know

In the first video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs, explains the art of questionnaire design, including the finer points of questionnaire wording, scales and the priming effect.

The “You Have a Right to Know” series is designed for journalists and informed citizens who have an interest in better understanding how public polls are conducted and presented, as well as how they can evaluate poll integrity and quality.

To connect with Darrell Bricker and Ipsos Public Affairs

Copyright: Yes Prime Minister clip licensed to Ipsos through T3Media (for the BBC)