On March 20th, 2012, over 40 communications professionals gathered for a day-long Ideation Session at the University of Ottawa to collaboratively discuss the past, present and future of the communications industry.
The impact of social media and citizen journalism on the industry as well as the changing role of the professional communicator were among the many topics discussed.
The session featured Ipsos’ new interactive facilitation tool – Ideation – a real-time electronic format promoting simultaneous user input and consolidation of ideas.
As a result, the report “Breaking Down the Silos: The Future Face of the Communications Industry” was produced by Ipsos Reid Public Affairs, IABC Ottawa and the University of Ottawa’s Graduate School of Public and International Affairs.
To download this report, please click here.