Turnout and the D-R “Enthusiasm Gap”

My working hypothesis is that “swing voters” are mostly a myth created by pollsters (SORRY) and the media. The idea that there is some large swath of the population who, despite our nation’s immensely partisan tendencies, are compelled to fairly regularly change the party the vote for between D and R from election to election seems too fantastical. Party identity in the US is deeply rooted in values and identity, and not fleeting fancy. Of course we know there are some genuine swing voters out there, but not – in my view – in the numbers popularly conceived.

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Why Politicians Should Be Paying Attention to What Canadians say Online

Consulting with citizens on government plans, priorities and programs is no doubt necessary and a great way to ensure that Canadians are involved in government decision making. It has risen to prominence over the last few decades while at the same time Canadians have become more demanding of transparency and accountability for public sector actions…

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Ipsos Analysis of Donald Trump’s Climb to 1,237 Delegates

The notion of a contested convention for the Republican presidential nomination has gained traction over the last several weeks. A contested convention (also known as a brokered convention) would occur in the event that none of the Republican nominees were able to reach the 1,237 delegate threshold needed in order to clinch the nomination.

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For Tweens and Teens, Imperfect is the New Perfect

One need look no further than a before and after picture of the Kardashian family to understand that beauty can, in fact, be bought. For teens and tweens with their “anyone can be famous” mentality, beauty and notoriety appear to be the ultimate goal. However, we are seeing a lash back from Gen Z and…

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Do You Need to Pull the Plug on your VOC Software?

Voice of the Customer technology is changing at an electrifying pace. Take this quiz to find out if you should be thinking about pulling the plug on outdated software and upgrading to technology with real power. [mlw_quizmaster quiz=1]

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TOMAmeter February 2016 – Awards Season Dominates

  February brought along with it an eventful awards season, with the Oscars on ABC and the Grammys on CBS among the top television programs for the month, at #7 and #8 in the TOMAmeter respectively. Also near the top of the rankings was coverage of Super Bowl 50 between the Carolina Panthers and Denver…

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Carson’s Departure Doesn’t Change Much (2016 Republican Primary)

Ben Carson ended his run for the 2016 Republican nomination on Friday, March 4 (link) after briefly surging in polling last fall but winning no primaries this year. His departure comes during repeated calls from the Republican Party leadership for the party to coalesce around a candidate (but Trump). Some hope that without Carson in the race, the ~10% of Republicans (link) still supporting him will move to support one of the establishment candidates like Marco Rubio. Our data indicates that is unlikely to happen.

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Super Tuesday States Poll: Clinton and Trump poised for victories

With Super Tuesday tonight, the battle between the establishment and anti-establishment of the Republican and Democratic contests are coming to a head. On the Republican side, Donald Trump holds a strong position. Can Ted Cruz or Marco Rubio come up with some (surprise) wins to delay Trump’s increasingly likely victory? On the Democratic side, Hillary…

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Why Donald Trump has a 90 percent chance of winning the Republican nomination

New Hampshire, South Carolina and now Nevada: the evidence is mounting that Donald Trump will be the Republican presidential nominee. Those who doubt a Trump victory believe that Republican voters will at some point come to their senses, while others see a narrowing field as one that favors Trump’s competition. We have always been bullish on a Trump nomination. Indeed, in September, we gave Trump a 45 percent chance of being nominated. Today, less than a week before Super Tuesday, we give Trump a 90 percent chance of winning the Republican Party nomination based on the available evidence.

Here’s why.

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Trump and Sanders: Two Sides of the Same Coin

Elections are cyclical: “more of the same v. throw the bums out” Longer-term macro trends: wage stagnation and inequality Widespread belief that Middle Class and America’s best days behind it Inequality or Opportunity Problem However, differential framing of inequality-opportunity problem: Dems: Rich getting Richer; Middle Class squeeze Reps: America losing its greatness; fear of the other

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