Welcome to 2012. And welcome to Ipsos Ideas Spotlight. This is our blog for all things research and today we begin the first step on a long journey. There is no ultimate destination. Just a series of adventures, discoveries and a great deal of learning and evolving – after all, that is the way with research. So come back again and come back often as the story unfolds and the blog grows and expands. We welcome your feedback, your questions, your suggestions and encourage you to engage in the dialogue and share your perspectives.Read More...
Recent ArticlesMeet the Affluencers January 23rd, 2018
What Happened to ‘Pocketbook Populism’? December 21st, 2017
Do you need to pull the plug on your VOC software? November 29th, 2017
Affluent Traveler Segmentation White Paper November 16th, 2017
Learning from Evaluation: Summary of Eval 2017 Discussion Between Ipsos, Vital Voices, Lutheran World Relief, and Coca-Cola November 15th, 2017
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The Future of Market Research
An immersive research event designed to go below the surface of traditional research, PEEL brought to life some techniques and ideas Ipsos is pursuing to uncover fresh knowledge and generate insights that inform better business decisions. Visit this website to experience PEEL.
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Ipsos welcomes Don Abraham joining as Partner in Ipsos Strategy3, and responsible for building a new practice area… https://t.co/uOV0eH5VTr(about 13 hours ago)
Modeling facilitates comparison of multiple attribute combos and helps #business leaders understand tradeoffs and c… https://t.co/OyZe1GaeCM(about 1 day ago)
Another advanced analytics tool, discrete choice #data, uses an experimental design that mimics what consumers do i… https://t.co/C6JdoiY2YO(about 1 day ago)