Just cause you lean don’t make you a pushover: Party Identification Measurement in Polling

Party identification, i.e. self-identification as a Republican, Democrat, Independent or something else, is one of the most valuable pieces of information modern electoral pollsters collect about their respondents. Armed with party ID information, we can make pretty accurate guesses about how people feel about issues, what stories will appeal to them and, ultimately, how they will vote. It is an essential poll metric for undertaking any type of socio-political analysis of a population. Some research organizations even use it as a weighting variable. However there are two challenges inherent to measuring party ID: 1) there is no industry-standard, foolproof way of identifying party ID, and 2) there are no “true population” statistics for party ID against which we can benchmark our measurements.


The Groupon Phenomenon

Within CPG, the impact of so-called “daily deals” today really rests on their ability to impact traditional marketing drivers such as awareness, distribution, trial and repeat.   At a minimum a service like Groupon can be used to launch new products, induce trial, and create another distribution channel.  Beyond that, if these services can truly be made to be social (though such examples are few at this point), the value increases exponentially. So experiment now.  But do start with an end objective in mind, like you would with any marketing initiative.


Building Reputation in Higher Education

In a paper published today by Ipsos Public Affairs explains how higher education institutions can utilize research to understand the higher education landscape, define their unique brand, profile potential students and build and communicate their reputation to key target audiences.


A Tale of Love and Tablets

Recent studies by Ipsos MediaCT examining penetration and ownership of the Tablet PC shows dramatic increases. In fact, tablet ownership is now 16% among 18+ year olds and has increased across all demographic groups. And based on the results of our latest wave of research, we expect the tablet PC market to expand more dramatically in 2012 than last year given that more than a quarter of U.S. online consumers say they are likely to purchase one before the end of the year


A Greener ‘Vision’ for BC Marketers?

Ipsos Reid’s Carmen Chan will be joining a number of her colleagues at today’s BCAMA Vision Conference in Vancouver – an event proudly sponsored by Ipsos. No doubt, some of BC’s biggest marketers will be there. How are those retail marketers doing at greening up their reputations? Carmen wrote about that very topic for the BCAMA’s Marketline publication. And we have a posting about her article, including a list of the Top 10 Mentioned Environmentally-Friendly Retailers in BC found in a recent Ipsos Reid study on retailers and the environment.


The Importance of Face Time

In planning for this year’s summit, we considered not holding an in-person event, but to conduct it all virtually via webinar.  After all, it’s easier and cheaper for everyone to hold events virtually, right?  I bounced this idea off of a few clients who have attended these events in the past and I got the same response – “Oh, we really like these events and being able to meet and see everyone in person.”  And so we went forward in planning a live, in-person event.  This year’s summit ended up being the best to-date (we say this every year, so it really does just keep getting better).  And along the way, we learned some valuable lessons on the importance of live contact and communication.


The Customer Experience Show

Earlier this week, my colleague Tim Keiningham and I were interviewed on The Customer Experience Show hosted by BlogTalkRadio. Tim talked about his award winning and Harvard Business Review published work on The Wallet Allocation Rule. I provided color commentary and fielded questions from the three hosts of The Customer Experience Show. I just listened to the show (it’s always a little scary hearing your own voice!) and was surprised at just how simple and yet powerful Wallet Allocation concepts come across. And it was pleasantly surprising to hear the hosts tell us that our interview was one of the most impressive of the 70+ they have conducted on the show!


Exploring the Changing Face of the Communications Industry

On March 20th, 2012, over 40 communications professionals gathered for a day-long Ideation Session at the University of Ottawa to collaboratively discuss the past, present and future of the communications industry.

The impact of social media and citizen journalism on the industry as well as the changing role of the professional communicator were among the many topics discussed.


Is President Obama up or down?: The effect of question wording on levels of presidential support

Presidential approval ratings are the most ubiquitous polling data out there. Given their importance, approval ratings receive special scrutiny from political actors and poll watchers alike. Ipsos has tracked approval ratings in the US since 2001, and during this time, our polls have shown a consistent 2 to 4 point difference when compared to the market average (the average of all polls at the time).

Why is this? We hypothesize two possibilities: (1) first, we have a problem with our sample composition, or (2) second, that we measure presidential approval differently than other polling firms.


A tale of two bases: the 2012 Republican primaries in perspective

The Republican primary season is all but over.  Romney is on his way to being the nominee and will hawk his wares against Obama in the general elections in November.  In the end, Republicans went with the frontrunner; they always do.  Still, the Republican primary had its fairy tale moments and carnivalesque personalities.

In my view, there are two key inter-related aspects of the primaries that deserve attention: (1) Romney’s relative weakness and (2) the continued supply of conservative pretenders.  Indeed, we should not forget that Bachman, Cain, Perry, Gingrich, and Santorum all led Romney at varying points in time (see graph at RCP).

The natural question, then, is:  Why did Romney have such a tough time resonating with the broader Republican base?