Live Innovation

Innovation is a cornerstone of success. Building on that, the Ipsos office in Vancouver recently hosted its own Knowledge Summit on July 17 at the Vancouver Marriott Pinnacle Downtown Hotel. The event – It’s Cool to be Innovative – showcased tips, techniques, and cool research methodologies in terms of customer understanding, and taking brand and business success to the next level.

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Public Perceptions of Ontario Hospitals

Recently, our program evaluation team produced a detailed report titled, Public Perceptions of Hospitals: Report on Ontario Hospitals, exploring public perceptions of hospitals across the province. The report measures public opinion of hospital performance on various publicly reported issues, including hospital cleanliness and hospital acquired infections.

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Ipsos Ideas: London Calling…

After seven long years of planning, preparing and dreaming, the 2012 Olympics have arrived. Whether you are cheering or sponsoring, you’ll be happy to read our pre-Games global findings about interest in the 2012 Games. They paint a picture of a world riveted to the call of London. Also this month is the latest thinking and findings from our team of research experts on topics ranging from advertising to consumer trends.

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Reflections: Insight From the Emerging Markets

We’re taking you on a little trip with our latest issue of Reflections, Ipsos ASI’s recurring thought leadership initiative and resource for clients. From Russia with love, to the digital beats of Latin America, and throughout the diverse Asia Pacific brandscape, we’re taking a look at brand communications around the world and offering some interesting and actionable insights taken directly from these emerging markets.

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Game of Inches #2 — Likely Independent Voters: Who they are? And what do they think?

The US presidential election in November will be a close one.  Many poll watchers, myself included, see this one as a nail bitter which will be won at the margins.  I still strongly believe that Obama will be the victor (link) but details and not generalities will carry the day.

In elections of this type, success is typically defined by a percentage point here, another there.  This puts a special premium on targeting and winning over those undecideds constituencies who have not chosen their champion.  One such group is likely independent voters who will probably show up at the ballot box, but do not lean strongly towards Republicans or Democrats.  Without a doubt, both the Romney and Obama camps will be giving this segment a very close look this electoral season.

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Ipsos Ideas: Don’t Stop Believing…

For July, Ipsos Ideas examines a variety of topics relevant to helping you succeed. From improving brand performance, to plotting your customers’ next move, to unlocking the mysteries of technology obsessed world, our researchers are constantly working to offer better solutions and better advice to help you achieve better results. You’d better believe it…we are committed to your success.

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A, RV, LV (All adults, registered voters, likely voters)? Population effects in public opinion polling

As we count down to the November general election, opinion research outfits (like us) are going to release an ever-increasing number and variety of election poll results. Poll aggregation sites (link) help polling consumers make sense of this barrage of data by presenting the average results of the most recent polls. The running average is supposed to iron-out potential outliers or the idiosyncrasies of any one poll to provide a stable, and accurate, benchmark. However, aggregation sites also combine surveys of differing (though overlapping) populations, specifically all Americans, registered voters and likely voters. Do these different populations have different profiles and could they be systematically skewing the aggregator average?

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Urgent Care Needed for Dual Eligible Healthcare Payment Programs

There are approximately 9 million people in the U.S. who are “dual eligible.” These people are elderly or disabled and low-income. As a result they are eligible for both Medicare and Medicaid. This population includes some of the sickest and poorest Americans. They account for 20% of Medicare beneficiaries but 31% of its spending. They…

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A Game of Inches #1: Obama’s Lukewarm Faithful

The Obama-Romney match up is shaping up to be a nail biter. Our most recent Reuters-Ipsos poll has them in a statistical deadheat; other polls show a similar narrowing. Part of this trend is without a doubt a direct result of a dip in economic optimism, a dysfunctional Europe and lousy jobs report. But this variability is also just the natural ebb and flow of the election. Sometimes you are up; other times you are down.

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Wisconsin is all noise: Obama will still win in November

The sitting Republican Governor of Wisconsin Scott Walker beat the Democratic challenger Tom Barrett 53% to 46% yesterday in a recall election. Many pundits had touted Wisconsin as a political bellweather— “as goes Wisconsin, so goes the nation in November and beyond”. A Walker victory signals a resurgent Republican party with its revamped small government, collective-bargaining-busting mantra. In contrast, a Walker loss would be a strong ‘proof point’ that the Obama agenda is here to stay.

Well, Walker won in Wisconsin.

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