Voice of the Northwest – A Local Survey Community

This week we issued the first release of the findings from a survey conducted with the VoiceNW research community. So what is VoiceNW and why the big deal, you may ask? VoiceNW (Voice of the Northwest) is a research solution that allows Ipsos to get inside the minds of Puget Sound citizens and consumers to…

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Preparing Students for the Modern Workplace

According to a study released last week by The Chronicle, US employers are finding that job candidates are lacking basic workplace proficiencies, like adaptability, communication skills, and the ability to solve complex problems. This resonates strongly with a study published last week by Ipsos Public Affairs, the British Council, and Booz Allen Hamilton – “Culture at…

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Culture at Work: The Value of Intercultural Skills in the Workplace

Global economic realities are driving constant change in the workplace, leading to significant shifts in employers’ needs and expectations. In addition to traditional qualifications, employers are now seeking candidates who have the skills to transcend national and cultural borders and interact effectively with individuals and organizations from countries and cultures that are not their own.…

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Teetering on the edge: The 2013 Kenyan Presidential election

Today, Keynans will vote for a new president.  The whole world is watching as well.  Why?  The last Kenyan presidential election in 2007 lead to widespread violence as supporters of Raila Odinga accused Mwai Kibaki and his supporters of stealing the election. Given that politics in Kenya is often strongly linked to tribal affiliation, much of the violence was directed by members of one tribe toward those of another. At its core, much of the violence found its origins in many long-standing economic grievances. Against this backdrop, the international community has kept a close eye on this election.

One constitutional change resulting from the violence in 2007 was that if no one candidate gets a majority of the votes, there will automatically be a second round run-off election between the top two vote getters within 30 days of the first round election-day.

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Are Americans Saving Enough for College? Ipsos Public Affairs/Sallie Mae How America Saves for College Report 2013

how-america-saves-for-college-2013 In 2011, America sent nearly 22 million people to college. With tuition prices on the rise many American families are getting a head start on saving for college. Are they doing enough though? In a report published today by Sallie Mae and conducted by Ipsos Public Affairs, we illustrate the current trends in how American families are preparing for their financial investment in higher education.

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From “Bowling Alone” to Bowling Online: The Link between Social Media and Social Capital

In 2000, Robert Putnam wrote Bowling Alone: The Collapse and Revival of American Community in which he chronicled the decline of “social capital” in the United States. Putnam described the decline in the in-person social intercourse that Americans had used to found, educate and enrich the fabric of their social lives. Putnam also discussed the ways in which Americans have disengaged from political involvement including decreased voter turnout, lower public meeting attendance, fewer serving on committees and working with political parties. At the time, these same trends were being noted in Canada and other Western countries.

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The State of Marketing in British Columbia

What keeps B.C.’s marketers up at night? What new and innovative ideas are they keen to explore? Which brands inspire them the most? We wanted to know so in conjunction with the British Columbia Association of Integrated Marketers, we turned to marketing, communications and advertising professionals across the province to get a clearer picture.

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I recently had the pleasure of presenting our findings of a detailed survey conducted on marketing efforts in B.C. at the BCAIM 2012 State of Marketing event. In case you didn’t make it, I’ve highlighted below some key trends to watch out for.

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Owning the “Change” Agenda: The 2013 Italian parliamentary elections

On February 24th and 25th, Italy will hold a general election which will produce a new Prime Minister.  This occurs against the backdrop of a dismal economy where over the last 10 years the GDP did not expand –a net 0% growth rate—and with  an unemployment  rate in the double digits.  Mario Monti,  the present Prime Minister who came to power in November 2011 after the fall of Berlusconi’s government, was the consensus choice among all parties  to push needed economic and market reforms.  In the wake of the Greece default, Italian politicians and policy makers wanted to staunch the credibility bleed  by chosing Monti, a technocrat and university professor, as Prime Minister.  It was thought that he would be the one to push the necessary but unpopular reforms—those most demanded by investors and other international stakeholders.

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Healthcare is Top Priority for Canadians

Healthcare has been a top issue among Canadians for decades. While it has been wrestled from its perch at times by sporadic issues of the day, healthcare always returns to be a primary focus for Canadians.

Our February edition of Public Perspectives features detailed findings from a recent poll about healthcare conducted by the Ipsos Health Policy Institute. The report explores issues associated with access to healthcare and Canadians’ experiences with the healthcare system.

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