Mystery Shopping: Three Ways to Make Your Program Better Today

In my experience with retailers, banks, telcos, oil companies, auto dealers and restaurants, I have observed that operational consistency is what all brands desire most. Mystery shopping is unquestionably a powerful tool to drive such consistency in widely distributed operations. It is reliable, repeatable and robust – a fact that is backed up by a two billion dollar global mystery shopping industry. Still, mystery shopping can be made better.

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Seattle Knowledge Summit 2013 – Daring to Be Different

One year ago I started to blog for Ipsos, with my first blog covering the upcoming 2012 Knowledge Summit and theme.  It seems appropriate then, that this blog should cover this year’s 7th Annual Ipsos Seattle Knowledge Summit.  It’s a continuation of the theme from our Vancouver client event – Daring to Be Different.  Today,…

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Americans Focused on Unemployment and Jobs

The issue agenda of Americans has remained focused on unemployment/jobs over the last three years.

Although unemployment/jobs dominance has decreased recently, the top three issue concerns among Americans include unemployment/jobs (48%), healthcare (36%), and taxes (30%). April marks ‘Tax Season’ in the U.S., and this month’s report reflects this, as taxes have solidified its position as the third ranked issue, behind healthcare, in the last six months. Another recent shift is the surge in concern about crime and violence (22%) likely driven by issues surrounding the gun control debate.

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Top Three Issues: Healthcare, Unemployment/jobs and Taxes

Healthcare (41%), unemployment/jobs (39%) and taxes (30%) remain consistent as the top three issue concerns among Canadians. While trading spots periodically over the last three years, these three issues continue to occupy the top at a national level.

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Ipsos’ VoiceNW Paints a Portrait of Puget Sound Residents

SeattleMarket

As you may remember from my last post, Ipsos recently presented a medley of fun facts at the PSAMA MarketMix conference. The data was sourced from our Voice of the Northwest (VoiceNW) research solution, which provides a lens into the thoughts and opinions of Puget Sound citizens on a wide range of subjects. For those that didn’t make it to the conference, here is a summary of some key lifestyle habits of those in the Pacific Northwest.

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“Calgon, take me away!”

Who doesn’t need a break, time-off, or time away from the daily stresses of our busy lives? But why are so many Americans screaming for a vacation?  Maybe it’s today’s work calculus…  Work twice as hard, for half the benefits, and achieve a quarter the results…

A recent study from Ipsos Public Affairs, confirms Americans’ desire to get away annually…

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Transformative TV: More Than Meets the Eye

Recently, I shared some insights during a panel discussion at Variety’s TV Summit (March 21, 2013). Entitled Transformative TV: Next Generation Networks Turn Now, we focused on the rise of original online content, and its impact on the traditional TV business model in the U.S. The data reveals that while the current marketplace can support multiple types and sources of video content, the future of video consumption may look very different.

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Net Promoter Score vs. Satisfaction: Linking to Financials

Many clients ask: “Which single question is the best measure of the customer experience?” This creates a never ending great debate and it is an important one in terms of its practical application for organizational alignment. However, it is not the right debate for organizational growth. Let’s examine it from a different perspective…the one we at Ipsos Loyalty adhere to.

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When it Rains, it Pours (Data & Insights)

While rain is often the topic of conversation here in the spring, the season also brings back many great marketing and market research events to the Northwest. Last month, Ipsos MarketQuest in Seattle was proud to once again sponsor MarketMix 2013. The premier marketing event in the Pacific Northwest, this year’s event continued the tradition…

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Why Academically Talented, Low-Income Students Don’t Apply to Selective Schools

A new study has determined that low-income students with top test scores and grades do not generally apply to the most selective colleges and universities, raising troubling questions about rising inequality and the potentially diminished role of higher education as a catalyst for social and economic mobility.  According to “The Missing One-Offs: The Hidden Supply…

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