Transformative TV: More Than Meets the Eye

Recently, I shared some insights during a panel discussion at Variety’s TV Summit (March 21, 2013). Entitled Transformative TV: Next Generation Networks Turn Now, we focused on the rise of original online content, and its impact on the traditional TV business model in the U.S. The data reveals that while the current marketplace can support multiple types and sources of video content, the future of video consumption may look very different.

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Net Promoter Score vs. Satisfaction: Linking to Financials

Many clients ask: “Which single question is the best measure of the customer experience?” This creates a never ending great debate and it is an important one in terms of its practical application for organizational alignment. However, it is not the right debate for organizational growth. Let’s examine it from a different perspective…the one we at Ipsos Loyalty adhere to.

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When it Rains, it Pours (Data & Insights)

While rain is often the topic of conversation here in the spring, the season also brings back many great marketing and market research events to the Northwest. Last month, Ipsos MarketQuest in Seattle was proud to once again sponsor MarketMix 2013. The premier marketing event in the Pacific Northwest, this year’s event continued the tradition…

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Why Academically Talented, Low-Income Students Don’t Apply to Selective Schools

A new study has determined that low-income students with top test scores and grades do not generally apply to the most selective colleges and universities, raising troubling questions about rising inequality and the potentially diminished role of higher education as a catalyst for social and economic mobility.  According to “The Missing One-Offs: The Hidden Supply…

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Marketers are from Mars…

A recent publication from ExactTarget, entitled “Marketers from Mars”, highlighted the differences in digital behavior between the US marketing profession and consumers at large. It found some surprising differences between marketers and just regular folks. Read that as ‘consumers’.

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Americans Assess the National Economy and their Personal Finances

Since hitting the lowest point in mid-2009, ratings of the national and local economies have seen fitful improvement. Americans (32% very good/somewhat good) are in the lower to middle of the pack in assessing the current economic situation in their country among the 24 countries studied. This measure has improved over the last couple months.

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Culture at Work: British Council, Booz Allen Hamilton and Ipsos Public Affairs launch study in Washington DC

On Thursday Ipsos Public Affairs launched the “Culture at Work: Communicating in the Global Workplace” study in Washington, DC, to an audience of policymakers and experts. The study of 367 large employers in nine countries was conducted in partnership with the British Council and Booz Allen Hamilton. The DC launch emphasized the data from Unites…

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Canadians’ Perceptions of the National Economy

On the heels of the 2013 Federal Budget, we turn our spotlight on the economy and despite some criticism that Finance Minister Flaherty’s economic growth projections are too rosy it appears that most Canadian concur with the Minister.

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Voice of the Northwest – A Local Survey Community

This week we issued the first release of the findings from a survey conducted with the VoiceNW research community. So what is VoiceNW and why the big deal, you may ask? VoiceNW (Voice of the Northwest) is a research solution that allows Ipsos to get inside the minds of Puget Sound citizens and consumers to…

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Preparing Students for the Modern Workplace

According to a study released last week by The Chronicle, US employers are finding that job candidates are lacking basic workplace proficiencies, like adaptability, communication skills, and the ability to solve complex problems. This resonates strongly with a study published last week by Ipsos Public Affairs, the British Council, and Booz Allen Hamilton – “Culture at…

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