Observations on Healthcare Exchange Enrollment pt.2

With yesterday’s end (1) of the open enrollment period of the Affordable Care Act healthcare exchanges, I thought it might be time to revisit some of the data we’ve collected on the enrollees. One of the most frequently asked questions about the exchanges is “will uninsured and underinsured Americans sign up?” Before the exchanges launched, the…

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Traditional Media Alive and Well, Remains Very Widely Used Among Canadians

The battle between traditional and digital media rages on as Canadians are using a continuously expanding menu of channels and media in their daily lives.

While the media landscape continues to evolve with digital alternatives, traditional media remains widely used among Canadians. Conventional TV and radio continue to rank in the top three most frequently used media sources.

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TOMAmeter March 17 – March 23: TOMAmadness!

After a weekend of several upsets and many teams failing to clinch a berth into NCAA’s Sweet 16, it was ABC’s Scandal that was able to stave off “elimination” this week. After threatening to fall from the Top 20, Scandal made a surge this week moving up from the 20th spot last week to become…

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TOMAmeter March 10 –16: Resurrection Gives the TOMAmeter A Pulse

ABC’s Resurrection has given the network and our rankings new life as the new program moved up from #5 to #2 and looks to be the next competitor to overthrow AMC’s The Walking Dead, which is again at the top of the TOMAmeter. Following in Resurrection’s footsteps is NBC’s Believe which debuted this past Monday…

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TOMAmeter March 3 – 9: And The Award Goes To ….

AMC’s The Walking Dead! The Oscars/Academy Awards made a strong push for #1, falling just short of the top spot, despite moving up from #4 last week. The rest of the Top 10 remained fairly unchanged except for one newcomer. ABC’s Resurrection makes its debut in the Top 20 this week as build up to…

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Everything in Moderation…Including Diet and Exercise?

Ah, the first couple months of the new year – a time to regret every poor eating decision we’ve made for the last three months.  Of course, every day is a good day to start healthy eating and exercise in my opinion, but if you struggle to stay committed to either of these routines, let…

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TOMAmeter February 24 – March 2: Goodbye Skeleton, Hello Zombies

The games are over and the athletes have left Sochi. With that the Olympics has ceded the #1 spot to AMC’s The Walking Dead which has been holding steady at #2 for the past four weeks. The week leading up to the Oscars/Academy Awards was a strong one as the award show, which aired this…

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TOMAmeter February 17 – 23: The Olympics Take the Gold Once Again

For the third straight week, the Olympics has been the most mentioned TV program or event in our TOMAmeter while AMC’s The Walking Dead is standing strong at #2. With a full week of binge watching at viewers hands, Netflix’s House of Cards moved up an outstanding 13 places to #5 this past week. Also…

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TOMAmeter February 10 – 16: The Olympics Leaves The Walking Dead in the Dust

America is fully entrenched in two man bobsled and skeleton as mentions of the Olympics have skyrocketed, making the event one of the highest mentioned TV program or events in TOMAmeter history! AMC’s The Walking Dead put up a valiant effort which would have topped the charts any week outside this one. Slowly but surely,…

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TOMAmeter February 3 – February 9: The NFL/Super Bowl Passes the Torch to the Olympics

With the Olympics fully underway in Sochi, the international sporting event jumped up from #11 to #1 displacing the NFL/Super Bowl which landed at #3 this week. The Top 10 remains fairly unchanged with ABC’s Modern Family moving up from #13 to #9. Also preforming well this week were NBC’s Law and Order and CBS’…

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