The Innovator’s Dilemma

With a nod to the Clayton Christensen book of the same name, I wanted to revisit the concept of the innovator’s dilemma from the perspective of marketing research.  I do this on the heels of attending the recent Edison Awards (a combination awards ceremony / meet the innovators forum and showcase). During the two-day session, I heard speakers and…

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Infographic: Ontario Election on Twitter in Review

The Ontario election campaign is in the final stretch as voters’ line up to cast their ballots tomorrow on June 12th. Over the past five weeks, we have been monitoring and analyzing thousands of comments and conversations to see how the campaign unfolded on Twitter. Every week we shared an infographic featuring the volume of buzz, sentiment around the political parties and issues resonating with Twitter users.

This week our analysis summarizes the results to date and concludes the Twitter debate has been overwhelmingly negative. The infographic below highlights the share of voice each week, the peaks and valleys of conversations along the campaign trail, and more.

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TOMAmeter June 2 – 8: Orange is the New Black Keeps Rising

Netflix’s Orange is the New Black returned for its second season last week and mentions of the program were so strong that it boosted the show up four places to #2 this week. With all episodes released simultaneously, it will be tough for Orange is the New Black to stay this high in the rankings.…

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Infographic: It’s All About Dad

Man oh Manischewitz!

My father always said nobody was wiser than Al Bundy when it came to relaxing on Father’s Day. Chores, what chores? It’s time to enjoy my beverage of choice, kick back, and reflect on another year of being crowned “FOY” (father of the year).

So in Big Al’s honor, and the honor of father’s everywhere in the US, we decided to ask him and 766 of his male counterparts, 21 years and older, whether they will be enjoying an alcoholic beverage this Father’s Day.

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3 Reasons to Manage Customer Relationships, Not Just Numbers

Customer feedback scores are a wonderful thing—especially in the traditional world of customer experience management. These figures help managers understand what is good, what is bad and where to focus our attention. Right? Well, yes and no. In isolation, feedback scores help leaders to manage businesses by understanding things like the relative performance of different…

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It’s ‘Tool Time’ in America

In the infamous words of Tim The Tool Man Taylor, “Let’s see what happens when we plug this sucker in.” Americans everywhere are amping up and ramping for the summer season for home improvements now that old man winter has decided to finally take repose across this great land. In Ipsos Public Affairs’ recent survey,…

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Infographic: Week Four of Ontario Election on Twitter (May 24-30)

The Progressive Conservatives are still leading the conversation on Twitter with 43% (-1 from last week) of the mentions as election day on June 12th approaches. Meanwhile, buzz about the Liberals continues to grow with 38% (+4 from last week) of mentions this week and chatter about the NDP decreases to 19% (-3 from last week) of the mentions. All the parties and their leader’s faced criticism in the Twittersphere.

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TOMAmeter May 26 – June 1: Newcomers Galore!

NBC’s America’s Got Talent returned for its 8th season this past week and mentions of the program propelled it from outside the Top 20 all the way up to #10. Also returning to television and the TOMAmeter was ABC’s The Bachelorette, which was our 19th most mentioned program this week. Netflix’s Orange is the New…

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Infographic: Week Three of Ontario Election on Twitter (May 17-23)

Tim Hudak’s Progressive Conservatives continue to dominate the Ontario election discussion on Twitter with 44% of the mentions, although chatter about the Liberals (34%) and NDP (22%) has increased. Negativity surrounding proposed job cuts to the public sector continues to haunt the Tories in week three. The sentiment toward the PCs is overwhelmingly negative compared to the other parties.

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TOMAmeter May 19 – May 25: CBS Wins the Week

Two newcomers to the TOMAmeter this week helped boost CBS to become the most represented network in the Top 20. The hit of last summer Under the Dome jumped into the Top 20 landing at #11 this week, while Survivor reemerged at #15 after the season finale this past week. Champions were crowned on both…

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