TOMAmeter May 19 – May 25: CBS Wins the Week

Two newcomers to the TOMAmeter this week helped boost CBS to become the most represented network in the Top 20. The hit of last summer Under the Dome jumped into the Top 20 landing at #11 this week, while Survivor reemerged at #15 after the season finale this past week. Champions were crowned on both…

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Big Data – You Have a Right to Know

In this video of Darrell Bricker’s popular ‘You Have a Right to Know’ series, Ipsos Public Affairs’ Global CEO shares his insights on Big Data, including why it’s important, and what you need to be aware of from a methodological standpoint.

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Infographic: Week Two of Ontario Election on Twitter (May 10-16)

Ontarians continue to talk politics on Twitter with the bulk of the conversations surrounding the Conservatives. The Tories are dominating the discussion with 62% of the mentions, while the Liberals (25%) and the NDP (12%) trail in the debate. While the share of weekly buzz may be in the Conservatives favour, the sentiment toward the PCs remained largely negative (59% negative, 8% positive and 33% neutral).

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TOMAmeter May 12 – May 18: NBC’s Demon Seed Makes its Big Debut

NBC’s remake of the classic psychological thriller, Rosemary’s Baby, made a strong debut at #14 in this week’s TOMAmeter. One has to wonder if the two night miniseries would sell its soul to remain in the Top 20. With its second season premiere right around the corner, mentions of Netflix’s Orange is the New Black…

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Infographic: Week One of Ontario Election on Twitter (May 2-9)

With the Ontario election campaign underway, Ontarians wasted little time turning to Twitter to discuss the parties and their platforms. The social media debate included 37% of Ontarians talking policy and politics online.

The Liberals (39%) and the Tories (38%) shared the most buzz, while the NDP (23%) trailed behind in the number of mentions.

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TOMAmeter May 5 – May 11: The Clock is Ticking on 24

After debuting in the Top 20 last week, FOX’s 24: Live Another Day has inched its way closer to the top spot this week moving up one place to #3. The only thing that stands in Jack Bauer’s way to the top are two of the strongest programs of the past year so look for…

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Canadian Ethnic Group Use of the Internet and Twitter for Public Discourse

Some Canadians are riding the digital wave, while others are lagging behind as the internet and social media expand the number of ways people can express themselves, communicate and find information. We rolled up 20,000+ online interviews conducted in 2013 to identify which Canadian subgroups are using the internet and Twitter for social and political discourse.

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A Silver Lining to the Polar Vortex

On April 30th, Press Secretary Jay Carney reported the US economy grew 0.1% in the first quarter of 2014. Why only 0.1%? Well, it was negatively affected by 1.0%–1.5% by the drastic winter experienced across America. Sounds like the oldest “sales-tall-tale” ever told… “Hey Boss, I didn’t hit my quota, because the bad weather kept…

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TOMAmeter April 28 – May 4: Jack is Back!

After a four year hiatus, FOX’s 24 is returning to network TV. The new miniseries, 24: Live Another Day, makes its debut at #5 in our rankings this week and while Jack Bauer always faces a tough challenge from season to season, taking down Game of Thrones as the most mentioned program in the TOMAmeter…

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TOMAmeter April 21– 27: Saying Goodbye to Some Familiar Faces

This week marks the first time in just under a year that our Top 20 was not occupied by AMC’s Breaking Bad. The drama stayed in the Top 20 for 47 consecutive weeks, 29 of which came once the program aired its final episode – another impressive feat for one of this generation’s most popular…

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