Incumbency is King! Political Fundamentals Put Dems and Clinton’s Odds at Only 30%

Polls, pundits and even bookmakers have already elected President Hillary Clinton. However, at this point in the Game of Oval Office Thrones, models are better oracles than polls – and the models do not like her odds.

Hillary a Slam Dunk, Right?

We are still twenty months out from the US presidential election and ten months from the first primary, but the electoral season is in full swing. Already many pundits are speculating about who will and will not take the White House in November of 2016. At the moment, Hillary Clinton is the consensus favorite. Most cite her polling numbers, popular appeal to women, and formidable war chest.

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The Most Common Innovation Mistake to Avoid

One of my favorite questions to ask clients is, “What does the term ‘innovation’ mean to your organization?” Over the years I’ve gotten used to the quizzical looks I get in response, but when it becomes clear it’s not a rhetorical question, it has led to very valuable discussions. My general observation is that most…

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Infographic: Mental Health on the Minds of Canadians

Ahead of mental health week, we asked 2,010 Canadians about their experience with mental health issues like stress and depression. The results reveal a disconnect between how Canadians are assessing their own mental state and the actual impact these issues are having on their lives.

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TOMAmeter April 27 – May 3: Grey’s Anatomy Continues to Climb!

Building off of the shocking revelation from two episodes ago, ABC’s Grey’s Anatomy swapped places with CBS’ NCIS to become the 4th most mentioned program this week. With two more episodes to go in the 11th season, look for Grey’s Anatomy to remain a strong performer in the Top 20.

May 4 word cloud

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The Link Between Device-Neutral Concept Testing and Behavioral Economics

This is ostensibly supposed to be a blog article encouraging you to come hear Ipsos speak at the upcoming Marketing Research in the Mobile World (MRMW) conference. The conference is being held May 19-22 in New York City, and Jiongming Mu (Ipsos Marketing Sciences VP and forecasting guru) and I are presenting Ipsos’ revamped approach…

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The New Shopper Research Imperative — Hiding In Plain Sight?

Is a new shopper research imperative emerging? I had been in shopper research for quite some time and began to think that something was missing. Oh, don’t get me wrong, the industry had solutions and they worked — it just seemed like we weren’t getting to a granular understanding of how and why shopping decisions…

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TOMAmeter April 20 – 26: A McDreamy Top 5!

Shonda Rhimes shocked the viewers of ABC’s Grey’s Anatomy so much that the program skyrocketed from beyond the Top 20 all the way up to #5 this week. This is easily the programs best ranking in the TOMAmeter surpassing its previous high of #9 setback in May 2014.

Word Cloud April 28

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Americans Spring into Self-Improvement


If you could only change one thing this year, which of the following areas would you choose? Before you answer… Winning Powerball, Sailing to Greece, or receiving a lifetime gift certificate for free Chinese food at Imperial Garden, are not on the list of answers. Does that make it tougher? For me, maybe, but for the rest of the USA, probably not.

In a recent survey conducted by Ipsos Public Affairs, “Americans Spring Into Self-Improvement: 2015 Goals”, we ask the tough questions which challenge your waistline balance, and passbook saving account balance.

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TOMAmeter April 13 – 19: A New Victor Has Been Crowned!

HBO’s Game of Thrones returned for its fifth season and mentions of the program helped overthrow AMC’s The Walking Dead from the top spot. Game of Thrones reaches #1 for the first time since June 2014, while The Walking Dead drops out of #1 for the first time since January of this year. The Walking Dead has been #1 for 27 out of the past 30 weeks.

April 19 cloud

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Love, Brands and the Pacific Northwest

The Pacific Northwest. It’s a region that fosters an environment of creativity and experimentation so powerful that it has produced breakthrough companies like Amazon, Nike and Starbucks. It’s truly like no other place, so our team of researchers at Ipsos was pretty curious to find out which brands are most cherished by those that call…

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