If Mad Men Happened Today: Market Research Solving Yesterday’s Questions

Mad Men has been a favorite show of mine for a while. While I can say I loved the compelling characters and the nuanced writing, often the fun came in the workplace drama. The pitches were enthralling, the challenges and frustrations familiar, and the successes inspiring. The show spanned the years 1960 to 1970, really…

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TOMAmeter May 25 – 31: The Top 20 Gains Some New Faces!

While the usual suspects remained in the Top 5, the rest of the TOMAmeter rankings saw quite the shake-up! Seven programs emerged from beyond the Top 20 to make the cut this week, with one program making its TOMAmeter debut.

Word cloud June 3

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TOMAmeter May 18 – 24: Orange is the New Black Is Back!

Netflix’s Orange is the New Black is back in the Top 3 for the first time since August of last year. The online program, which is set to premiere its third season this June, moved up from #8 this week and now joins AMC’s The Walking Dead (#2) and HBO’s Game of Thrones (#1).

Cloud May26

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Likely voter models and projecting turnout

Returning to the Ipsos approach to likely voters, we have set up a method that allows us fine grained control over our model to match the actual turnout rates (here, here and here). Of course, the perceptive polling connoisseur would ask, “great you can match to turnout, how do you know what turnout is going…

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2016 Turnout Projection – May 2015 Edition

Now that we have a model allowing us to forecast turnout for upcoming U.S. elections (link), what does our data tell us about the 2016 contest? In our way-too-early projection, the Reuters/Ipsos poll data for May 2015 indicates that 2016 turnout will be about 50% of the voting age population. With almost 18 months until election…

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Brand Strategy Made Simple: 4 Questions and a Few Alphabet Models

Of the “4Ss” driving Ipsos’ new “Game Changers” strategy (Security, Substance, Speed, and Simplicity), I have a particular passion for Simplicity.  And if there’s one area of consumer research that can really benefit from being simpler, it’s the one I head up for Ipsos in the US:  MarketQuest, which focuses on foundational market understanding and…

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TOMAmeter May 11 – 17: An Idol Has Been Crowned!

It was announced last week that next season of FOX’s American Idol will be its last. Despite marking the end of an era, congratulations are still in order for Nick Fradiani who is the winner of season 14! Mentions of American Idol caused the program to jump from beyond the Top 20 to #6 this week. The last time American Idol ranked this high was the premiere of season 12 back in January 2013!

Word Cloud May 19

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#LillyforTarget: A Lesson in Balancing Brand Image and Brand Relationships

There I was in my local Target on a Sunday afternoon, enjoying a browse sans husband and baby, when I overheard the following: Customer: “Do you have any of the Lilly Pulitzer stuff left?” Store clerk: “It sold out in like 10 minutes” I’m not very familiar with Lilly Pulitzer, in fact my introduction to…

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TOMAmeter May 4 – 10: Once Upon a Time in the TOMAmeter …

ABC’s Once Upon a Time wrapped up its fourth season this week and mentions of the program were enough to move it up eight places to #8. This is the highest the program has been since the final week of 2014 when it came in at #6.

Cloud May 12

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Incumbency is King! Political Fundamentals Put Dems and Clinton’s Odds at Only 30%

Polls, pundits and even bookmakers have already elected President Hillary Clinton. However, at this point in the Game of Oval Office Thrones, models are better oracles than polls – and the models do not like her odds.

Hillary a Slam Dunk, Right?

We are still twenty months out from the US presidential election and ten months from the first primary, but the electoral season is in full swing. Already many pundits are speculating about who will and will not take the White House in November of 2016. At the moment, Hillary Clinton is the consensus favorite. Most cite her polling numbers, popular appeal to women, and formidable war chest.

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