Smart Home Technology – Not your Typical Tech

In this age of fragmentation and media complexity, the idea of understanding and engaging with an audience with disproportionate buying power, interest and influence is an understandably compelling approach. Ipsos Affluent Intelligence data has proven that affluent influencers—Affluencers—have greater spending power, expertise and category knowledge. They’re experimenters and early adopters who road test new products…

Read More...

The Affluent Outlook 2018

For over 40 years, Ipsos Affluent Intelligence has been studying Affluent Americans (currently defined as adults age 18+ with household incomes over $125,000) and developing insights into their attitudes and behaviors. In January of every year, we reach out to our Survey respondents with an Outlook questionnaire designed to gauge their optimism in regards to the future. This year the responses were the most polarized, conflicted, and fascinating we’ve seen. Despite a booming economy and tax cuts expected to help the well off, fewer than half of Affluent Americans are optimistic that 2018 will be a good year for America as a whole.

Read More…

Meet the Affluencers

What They’re Doing Now is What Everyone Else Will be Doing Next

Brands, agencies and media companies all know the power of influencer marketing. Recommendations and reviews drive today’s categories—and the influencers who provide them are businesses’ most important audience.

Ipos Affluent Intelligence has identified the most influential audience in America. For over forty years, we’ve been the preeminent authority on affluent consumers, and our ongoing survey gives us an unparalleled view into their attitudes, preferences and behaviors. It’s allowed us to study a segment of affluent Americans that we call “Affluencers.”

Read More…

What Happened to ‘Pocketbook Populism’?

This op-ed originally appeared on The Hill.  Donald Trump rolled to the White House on a wave of populist anger and a sense that he represented the “Common Man” against the political and media elites of Washington. In office, his governing philosophy is based on identity politics for the white middle class and is symbolized…

Read More...

Do you need to pull the plug on your VOC software?

The landscape of Voice of the Customer software changes every day. Take this quiz to find out if you are maximizing your potential in managing your customers’ experiences. Take the quiz!

Read More...

Affluent Traveler Segmentation White Paper

As luxury consumers continue to move away from spending on “things” and move more and more towards the experiential, travel as an industry is benefiting greatly. While it’s clear that Affluents are critical consumers of all things travel-related, it may not always be so clear how best to reach them.

Read More…

Learning from Evaluation: Summary of Eval 2017 Discussion Between Ipsos, Vital Voices, Lutheran World Relief, and Coca-Cola

In response to the theme of learning from evaluation, Ipsos convened a panel of its clients for the 2017 American Evaluation Association Conference in Washington DC. The panel explored what happens to impact measurement work after we deliver it and how we can better tailor our process and deliverables to clients’ organizational learning needs. Alejandra Garcia, Director of…

Read More...

Paradigm for Understanding Social Change

With all the chaos of this current moment in Western society, analysts and experts are often tempted to explain big events with idiosyncratic factors. Indeed, specific factors and events explain how the ‘alt-right’ seized control of the national debate, how the Democratic Party is no longer in charge of most levels of American government and…

Read More...

Existential crisis vs social purpose: Ipsos/CORE debates highlight the challenges businesses face in addressing sustainability

As part of its mission to use its global reach to bring sectors together around the Sustainable Development Goals (SDGs), in October Ipsos was delighted to host a series of debates and events in Boston, New York, and Washington DC alongside Neil Gaught, author of the book CORE: How a Single Organizing Idea can Change…

Read More...

Making the global SDG indicators relevant for local actors: measuring the indirect impact, or “ripple effect” of sustainable development initiatives

Meghann Jones & Kaitlin Love, Ipsos Sustainable Development Research Center, Washington DC In our recent paper on making the SDG indicators relevant to local actors tasked with achieving the SDGs, we discussed how a theory of change approach can be used to link program-level metrics up to national and global indicators. This follow-up digs a…

Read More...
Page 2 of 50123...1020...Last »