How technology will change the future lives of Canadians

Ipsos recently completed a study asking Canadians about the next 10 years and their views of close to 50 future scenarios related to the adoption of new technologies, how communities and businesses will manage our shifting demographics, and the role of government, business and individuals in managing the future.

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The Role of Measurement, Insights, and Loyalty in Customer Experience

Recently, I had the honor of being interviewed by Seth Grimes, season strategiest with Alta Plana Corp and the founding chair of the Sentiment Analysis Symposium at which I  will be presenting June 27-28, 2017. All of us have seen the world of customer experience change. CX has become more important as evidenced by our…

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Trump at the Precipice: The 39-Point Tipping Point

The scandals swirling around President Trump seem to have no end and have undoubtedly taken their toll. Both Democrats and pundits have already begun talking about impeachment, although these discussions are highly caveated at this point. This leaves us asking: is President Trump truly in political danger as many believe? This question can be addressed…

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The hugely accurate polling in France and what it means for U.S. elections

Ipsos and our digital partner, Sopra Steria provided the most accurate estimates of the first round of the French presidential election delivering solid intelligence to their media partners including France Television, Radio France and more. In a hotly-contested race with more than ten candidates, Ipsos and correctly predicted the final order of the top six candidates…

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Tax Reform: It Is Not a Slam Dunk

This Wednesday President Trump will announce his tax reform plan.  There is much speculation around both its tone and its specificity.  At first blush, tax reform may appear to be pretty straightforward—indeed tax cuts for all!   But peeling away the onion, what tax reform reveals is a mine field of problems.  Ultimately, the devil is…

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President Trump Could Use a “Better Way”

This article was originally posted on Huffington Post.   Donald Trump entered office with a relatively weak position according to public opinion. His job approval has rarely gone above 50% and currently sits in the high 30% / low 40% range per the Huffington Post/Pollster average. Over the course of his presidency, Trump has seen…

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Decoding America’s Immigration Sentiment

As published in The Huffington Post, March 13, 2017 Last Monday the White House issued its ‘revised’ refugee ban engineered to pass constitutional muster. This affords yet another flashpoint in the young life of this administration, where pundits and opportunists will draw battle lines between ‘allies’ and ‘opponents’ with all constituents divided into tribes. However,…

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Media manipulating same data to drive different narratives

You can find the original version of this article in The Hill.  We pollsters frequently make claims about the beliefs of “most Americans.” We make these generalizations to help make complicated patterns in data easier to understand. However, in the reporting of our work, we often see these broad simplifications stretched to almost caricature-levels, leading…

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Americans Familiar with Affordable Care Act are its Strongest Supporters

A unique new study Ipsos/NPR study shows that opinions vary dramatically as does the understanding of key facts

People have opinions. That’s a fact. In the democratic process, citizens express their opinions directly by voting. In a perfect democracy – the democracy many policy makers and pundits think we live in – citizens make those decisions based on the facts in a well-informed, rational way. Voters ideally should understand the issues and then vote in the way that benefits them and advances their views.

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Public Opinion on Healthcare

Healthcare has jumped as a priority with Americans over the last few months as salience on the issue has increased. Since the implementation of ACA and related programs, the insurance non-coverage rate declined from 18.2% to 10.5%. This represents 20 million people. Even with increased coverage, support for the ACA, or Obamacare, is roughly split…

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