Perception and Reality: Why do some countries worry about terrorism more than others?

Fig.1 Which countries are most worried about terrorism? In a global study, Ipsos asked citizens in 27 countries to provide their top three societal issues that caused them worry. Among all global respondents, 17% perceive terrorism as a top three issue of concern, four points ahead of the closely related issue of immigration control. Israeli…

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Affluents in the Age of Polarity

Michael Baer, IAI’s SVP Team Lead, talks to MediaPost about the Affluent Outlook in 2018. In a year that sees America more politically polarized than ever before, we find even Affluent Americans (a relatively homogenous audience) are picking sides. Affluent women and Millennials in particular are more likely to be dissatisfied with the direction that the…

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Spring Release of the Ipsos Affluent Survey

The semi-annual release of results from the Ipsos Affluent Survey went live on March 28th. Based on responses from more than 24,000 adults with household incomes over $125,000, the results are projected to a total population of 60.5 million affluent adults (18 years and older). With a median household income of $180,898 (+1.5% from a…

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Smart Home Technology – Not your Typical Tech

In this age of fragmentation and media complexity, the idea of understanding and engaging with an audience with disproportionate buying power, interest and influence is an understandably compelling approach. Ipsos Affluent Intelligence data has proven that affluent influencers—Affluencers—have greater spending power, expertise and category knowledge. They’re experimenters and early adopters who road test new products…

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The Affluent Outlook 2018

For over 40 years, Ipsos Affluent Intelligence has been studying Affluent Americans (currently defined as adults age 18+ with household incomes over $125,000) and developing insights into their attitudes and behaviors. In January of every year, we reach out to our Survey respondents with an Outlook questionnaire designed to gauge their optimism in regards to the future. This year the responses were the most polarized, conflicted, and fascinating we’ve seen. Despite a booming economy and tax cuts expected to help the well off, fewer than half of Affluent Americans are optimistic that 2018 will be a good year for America as a whole.

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Meet the Affluencers

What They’re Doing Now is What Everyone Else Will be Doing Next

Brands, agencies and media companies all know the power of influencer marketing. Recommendations and reviews drive today’s categories—and the influencers who provide them are businesses’ most important audience.

Ipos Affluent Intelligence has identified the most influential audience in America. For over forty years, we’ve been the preeminent authority on affluent consumers, and our ongoing survey gives us an unparalleled view into their attitudes, preferences and behaviors. It’s allowed us to study a segment of affluent Americans that we call “Affluencers.”

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What Happened to ‘Pocketbook Populism’?

This op-ed originally appeared on The Hill.  Donald Trump rolled to the White House on a wave of populist anger and a sense that he represented the “Common Man” against the political and media elites of Washington. In office, his governing philosophy is based on identity politics for the white middle class and is symbolized…

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