Values of Observational Research

Fundamentally, research is about answering questions.  Want to find out why are plants green? Do some research with a botanist. Want to know how gravity works? Do some research with a physicist. Want to know who won the 1977 World Series? Do some research with a historian.  But if we have a question about what…

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2016 Turnout Projection Update – June 2015

In recent posts I’ve outlined how we plan to use our Reuters/Ipsos survey data to forecast turnout for the 2016 presidential election and shown where we stand – with our way too early estimate – as of May 2015. In this post, I’d like to bring in some other proof points, expand our analysis a bit and update our turnout projections.

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Those Crafty (Beer) Millennials!

Millennials seem to be changing everything these days. Their spending power alone gives them the right to dictate what succeeds or bombs miserably in today’s marketplace. Take the craft beer category for example – it has exploded due to millennials revolting against traditional beer brands in favor of unique flavor profiles, local brew options, seasonal…

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TOMAmeter June 8 – 14: Orange is the New #1!

The much anticipated season three premiere of Netflix’s Orange is the New Black popped up on the streaming service last week and mentions of the program were so strong that the drama was able to unseat HBO’s Game of Thrones as the most mentioned program in our TOMAmeter. Game of Thrones enjoyed an eight week run at #1, but after the shocking finale this past week the program may be able to claim the top spot by this time next week.

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Your innovation is awesome! Too bad no one will find it online…

You’ve just launched an incredible innovation in salty snacks. It has all the benefits of popcorn, but can be eaten like a chip. It tastes great, and is reasonably healthy. This product looks poised to disrupt the chip aisle, and make millions. But it won’t, because no one will find it. This might be the…

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Can’t Get No Job Satisfaction? Think Again.

85% of Americans are satisfied with their jobs; however most would change something if possible, or at least this is what a recent survey from Ipsos Public Affairs’ Omnibus Division recently uncovered. In the May survey, US Work Place Satisfaction, it seems as if most workers are satisfied with their job, but would like a more appropriate salary (27% with women 34%), and benefits (17% with women at 19%). What would I change? Well probably a more comfortable chair, room with a view, access to more K-Cup coffee machines, and an ability to walk on water.

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TOMAmeter June 1 – 7: The Whispers Makes a Loud Debut!

ABC’s new summer program, The Whispers, made its series debut last week and shot all the way up to #5 in our TOMAmeter rankings. The last new program to debut at #5 was FOX’s Empire back in January of this year. Empire had a nice week in its own right as the program bounced back from the cusp of the Top 20 up nine places to #10.

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Social Media Crowdsourcing Changes the Face of Product Influencers

With nearly 70% of consumers gathering information online to influence their purchases, and nearly two-thirds engaging in social media daily, the word-of-mouth dynamic is shifting, and influencers of consumer product adoption are not who they used to be. Social media crowdsourcing has changed this dynamic; where once we had passionate mavens and social influencers pushing…

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Education levels among U.S. Elected Officials

by Saide Ashaboglu It is always fascinating pulling a specific group out of the general population and seeing the terms in which they differ from the overall make-up of the country. After this initial idea was born, we thought looking at the education levels of people who represent us in Federal and State government[1] would…

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If Mad Men Happened Today: Market Research Solving Yesterday’s Questions

Mad Men has been a favorite show of mine for a while. While I can say I loved the compelling characters and the nuanced writing, often the fun came in the workplace drama. The pitches were enthralling, the challenges and frustrations familiar, and the successes inspiring. The show spanned the years 1960 to 1970, really…

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