January of 2016 brought along with it some of the most buzzed about new TV programming in recent memory, highlighted by the return of the cult classic Fox sci-fi series, The X-Files, which attained the #6 spot in the TOMAmeter rankings. Also making the rankings for January was Netflix’s true crime docuseries Making a Murderer (#13), which, while technically released in December, was ever-present in cultural discussion during January.
Other January movers:
· With the NFL playoffs running over the duration of the month, mention of the NFL / Superbowl rose from #16 in December to #4 in January,
· The return of Fox’s American Idol for its final season drove it to #8 in the rankings. As we lead up to the series finale on April 6th-7th, we’ll keep an eye on how American Idol performs in unaided mention.
· Empire has declined to #10 in the rankings halfway through its nearly four month winter hiatus – we’ll see if it comes back strong when it returns on March 30th.
· Among teenagers aged 13-17, Freeform’s new program, Shadowhunters, managed to attain 12th place in overall unaided mention. Along with Pretty Little Liars (#2 among the 13-17 set) and The Fosters (#20 among the 13-17 set), Freeform, which was formerly known as ABC Family, shows strong performance among the youngest respondents to the TV Dailies survey. Pretty Little Liars is also the top program among young women, #1 among females 13-34.
CBS maintains its position as the top dog in the TOMAmeter, with four programs in the rankings, including two of the top three. However, thanks to multiple new entrants to the top twenty, Fox manages to attain second place with three programs in the rankings.
To view the previous TOMAmeter, please click here.