Ipsos Affluent Intelligence: Automotive POV – Auto, Affluencers and Alternative Fuels

It’s fair to say that the automobile has played a central part of American culture for the last one hundred years. Americans have loved their cars, and the freedom they provide, for over a century. But this story is evolving, as significant changes, innovations and evolutions in the auto industry impact driving, car research and buying into the future. 

  • From the app-based sharing economy to new tech, options for getting from point A to point B have multiplied. 
  • Alternative fuel options have proliferated starting with the Prius in 1997. 
  • Our sources of information and inspiration continue to expand, ultimately changing the way we research and shop for vehicles. 
  • Younger generations have a much different relationship with automobiles. 

Despite the rapid evolution of both the auto category and its key audiences, one thing that remains constant is the influence Affluencers have on consumer behavior, especially in categories undergoing change and disruption. And automotive is no exception. 

Click below to download our Automotive POV and learn more: