Affluents in the Age of Polarity

Michael Baer, IAI’s SVP Team Lead, talks to MediaPost about the Affluent Outlook in 2018. In a year that sees America more politically polarized than ever before, we find even Affluent Americans (a relatively homogenous audience) are picking sides. Affluent women and Millennials in particular are more likely to be dissatisfied with the direction that the country is taking—and less optimistic about the future of the economy.