Affluents in the Age of Polarity

In a year that sees America more politically polarized than ever before, we find even Affluent Americans (a relatively homogenous audience) are picking sides. In particular, Affluent women and Millennials are more likely to be dissatisfied with the direction that the country is taking—and less optimistic about the future of the economy.

Affluents in the Age of Polarity

Michael Baer, IAI’s SVP Team Lead, talks to MediaPost about the 2018 Affluent Outlook.