Michael Baer, IAI’s SVP Team Lead, talks to MediaPost about the Affluent Outlook in 2018. In a year that sees America more politically polarized than ever before, we find even Affluent Americans (a relatively homogenous audience) are picking sides. Affluent women and Millennials in particular are more likely to be dissatisfied with the direction that the country is taking—and less optimistic about the future of the economy.
Recent ArticlesAffluent Millennial Men: The Grooming Paradox August 21st, 2018
Ipsos Affluent Intelligence: Fashion & Grooming: Shopping, Inspiration and Affluence August 15th, 2018
Millennial Women – The New, Experiential Travel Trailblazers July 24th, 2018
Ipsos Affluent Intelligence Annual Report: Meet the Affluent Americans July 18th, 2018
Ipsos Affluent Intelligence: The New Experiential Traveler June 29th, 2018
Measured Perspectives powered by powered by Ipsos
GenPop’s aim is to help you gain a new perspective on these ever-complicated people and relationships so you can solve the business problems you wrestle with every day.
The Future of Market Research
An immersive research event designed to go below the surface of traditional research, PEEL brought to life some techniques and ideas Ipsos is pursuing to uncover fresh knowledge and generate insights that inform better business decisions. Visit this website to experience PEEL.
Ipsos on Twitter
Baking from scratch is not something you would think to associate with #Millennials, but maybe you should. See why… https://t.co/tmk0wYkuRX(about 4 hours ago)
(about 7 hours ago)
(about 1 day ago)
The affluent traveler is reshaping the travel experience & #trends. Learn about the 6 types of affluent travelers… https://t.co/HC5zRuLgjh(about 2 days ago)
(about 3 days ago)