Affluents and Home Appliances

While the kitchen often serves as a central gathering place for many, Affluent consumers are more likely than the general population to say they congregate in the kitchen when they entertain at home (59% v 49%).

Friends gathered in kitchen

Given the large role the kitchen plays, it’s no surprise that two in five Affluents say it is the room they are most likely to renovate and just over 1/4 of Affluents only replace appliances when they are renovating.

What are they looking for when they shop for new appliances? Download our latest content to find out what they’re most willing to splurge on.