2019 Ipsos Affluent Intelligence: Affluents & Social Media

Affluents and Social Media White Paper

Social media has been a pervasive part of the media and communications landscape for the better part of a generation. During this time we’ve seen it evolve from being a social, communications tool to a set of robust platforms with much wider-ranging sets of services including entertainment, retail, careers and beyond. And of late, we’ve seen the rise of influencers, concerns over privacy and trust, and an on-going set of new entrants challenging existing platforms.

Download our latest paper exploring Affluents and their relationships with, behaviors on and attitudes about social media. Some areas we share:

  • Gender and generational differences in behavior, attitudes and platform preferences
  • Usage across platforms – and who spends more time, vs. who is trying to spend less
  • Affluencers, influencers and the influenced
  • The issue of trust – by user, platform, and what they do about it