2014 U.S. Elections Recap

Ipsos Public Affairs had a busy 2014 full of electoral research centered around the 2014 U.S. midterm election. In fact, we – in partnership with Thomson Reuters – likely have the most complete electoral research program in the United States today. This post is an overview of our work in 2014,  and the follow-up series explaining each component in more depth.

Election program


Our program is broken into three main components: the Polling Program, the Day of Election Poll and our Election Reporting Program.

  1. The Reuters / Ipsos Polling Program is a daily online tracking survey with approximately 350 completes per day; 2,500 per week; and 11,000 per month, that is in field 365 days a year. We cover topics ranging from politics and elections to consumer habits and current events. In June 2014, we launched our generic congressional question and began reporting the results from likely voters in August.
  2. The Reuters / Ipsos Day of Election Poll was a massive online poll conducted on November 4th surveying American voters. On the morning of Nov. 4, we sent out an email to thousands of Americans and asked them to check back with us once they voted to tell us how it went. By the end of Election Day, we heard from over 40,000 voters. We used this data to identify key trends in voting patterns.
  3. The Reuters / Ipsos Election Results Program is an ongoing partnership between Ipsos and Thomson Reuters, that first took shape during the 2013 off- year elections and has grown to a nationwide effort covering the midterm elections in 2014. The program’s purpose is collecting counts of all votes in the United States on Election Night as quickly and accurately as possible to relay that information to the American people. In order to accomplish this, Ipsos has built a one-of-a-kind  program, including over 4,000 election agents deployed to vote tabulation locations across the United States, a custom smartphone application into which data is entered and transmitted, and a quality control process based on models of previous elections to check for typos or other errors. For the 2014 midterms, this system collected, collated and published over 50,000 individual updates in an 8 hour period.

Election program schedule

Taken together, these three programs give Ipsos and Reuters the most complete insight into the 2014 election of any opinion research agency out there. Once I’ve described the three components in more depth, I’m going to use this data to examine the 2014 election and share some interesting trends in voter behavior AND pollster habits.