Ipsos Ideas: The Best of the Year


For the January issue of Ipsos Ideas, we’re taking a look back at some of the most popular articles of 2012. We have you to thank for that. Based on our readership statistics, topics like digital advertising, social media, reputation, and big data captured your attention in the past year. And so we revisit these topics once more. No doubt, they’ll continue to captivate you in 2013.

Enjoy this recap of the year that was and from all of us at Ipsos, have a healthy, happy and prosperous New Year.

Leveraging the Potential for ‘Word of Mouth’ and ‘Word of Mouse’

Back in May, Wendy Swiggett from Ipsos ASI shared her thoughts on viral advertising. Even more important, she focused on creating advertising with high re-transmission potential with a few real world examples from ads that featured quite prominently during the 2012 Super Bowl.

“Big Data” Meets Enterprise Feedback Management – Three BIG Mistakes to Avoid

In September, John Carroll from Ipsos Loyalty probed one of the hottest topics of 2012 – the rise of “Big Data”. In particular, John examined the pitfalls and short comings and offered some advice on avoiding three mistakes that many get caught on. What are they?

A Conversation in Entering the Social Media Conversation

In April, Kristi Diaz and Maury Giles discussed how they used a research-based, consumer-centric approach to create an immersive and relevant program for Johnson & Johnson so they could enter the social media conversation in a way that would be genuine and helpful.

Reputation Snapshot of the Banking Industry

In October, Nicolas Boyon from Ipsos Public Affairs provided a global snapshot on reputation in the banking sector. Given recent turbulence in this important sector, some financial institutions in some countries are doing better than others. See how they measure up and the lessons to be learned.

Kids and Social Media

While the impact of social media on adults is well known and heavily documented, in July, Donna Sabino from Ipsos MediaCT took a look at the influence social networking is having on kids aged 6-12 years old. What does childhood look like in the digital age? You’ll get a glimpse here.

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