The ultimate goal of market research is to make sure that you have a comprehensive understanding of all the elements impacting your brand. Better information means better decisions. Our aim at Ipsos is to constantly add to the conversation around consumers, brands, and the marketplace. And that’s what the February issue of Ipsos Ideas is all about.
This month, we are offing some of our latest thoughts and insights on three of the most important aspects of your brand – your advertising, your consumers, and your reputation.
There are valuable lessons to be learned from these industry thought-leaders. We hope this will add some fresh thinking for your marketing efforts.
Are the Current Advertising Trends Putting You in Jeopardy!?
At the start of a New Year, we always turn to John Hallward, Ipsos ASI’s Director of Global Product Development, to pull out his crystal ball and tell us what he sees as the year’s most important advertising trends. And so, he’s done it once again. But this time around, he’s answering in the form of a question.
Remember the ‘good old days’ when the phone was something that hung on a wall in the kitchen? Neither do we. The prevalence of smartphones in our daily lives is almost overwhelming. But what’s important to know now is how consumers are using their smartphones to connect with your brand.
A healthy public reputation is important for your business. That’s particularly true for companies in the pharmaceutical sector. Like most, the industry has had its up and downs through the years – some companies fare better than others, some regions are more positive than others. Here’s our global reputation snapshot of the sector.
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