TOMAmeter November 23 – November 29: Jessica Jones Enters

Entering the TOMAmeter for the first time this week is Netflix’s latest Marvel series, Jessica Jones. After Netflix’s Daredevil premiered on April 10, it entered the TOMAmeter at #6 the following week, so while Jessica Jones enters the TOMAmeter in a comparable timeframe, at #15 in the rankings it enters at a much lower spot…

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Finding a Balance: Why & How to Tap Into the Emotional and Rational Sides of your Consumers

In late October, the World Health Organization issued a report indicating that processed meats raise the risk of colon cancer and consuming red meats “probably” raises the risk of cancer as well. Based on my very unscientific review of reactions to the report, I noted a tremendous amount of variability. Many in the scientific and medical professions…

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Augmented Reality May Change How We Live Our Lives and Conduct Research

Existentialist philosopher Soren Kierkegaard once said, “Life is not a problem to be solved, but a reality to be experienced.” Working in an industry in which every day life revolves around identifying, researching, and solving business problems, Kierkegaard’s words ring a bit dissonant with current trends. But Kierkegaard is not alone in his musings. Enter…

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TOMAmeter November 9 – November 15: Supergirl and Blindspot Continue Their Strong Fall Seasons

Without many major new programs entering the TV landscape in the past few weeks, the TOMAmeter continues to stabilize. There have been two clear winners among the newcomer shows for the fall season in this top of mind awareness metric:  Supergirl and Blindspot. Supergirl (#5) has been in the top five programs for the past…

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TOMAmeter November 2 – November 8: New Fall Shows Begin to Decline

This week in the TOMAmeter we see that several of the newest fall shows, including Quantico and Blindspot, are beginning to show declines in top of mind mention. Scream Queens even fell out of the top twenty. With top of mind awareness for these new shows beginning to fade this leaves room for TOMAmeter stalwarts…

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Are M&As the Death of Innovation in CPG?

The Era of M&As How often have you caught yourself wondering: “Who will be acquired next by this company?” or “Which conglomerate will now acquire this new venture?” If your answer is “very often, of late,” I am with you. Reflecting on the last decade, we have probably seen mergers and acquisitions happening almost as…

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Living the American Dream

omnibus-living-the-american-dream-infographic-cover

Hey now brown cow, it’s time to plunk down your dowry, passbook savings, piggybank jar, and money you stashed in the freezer in case Armageddon was just around the corner!  It’s time to own a home, and be a part of the great American Dream.  In this month’s Ipsos US Omnibus Infographic series, Living the American Dream, we explore this topic as well as consumer attitudes and behaviors towards home improvement projects.

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TOMAmeter October 26 – November 1: Supergirl’s Ascent Continues

After entering the top twenty programs last week, Supergirl continued its ascent up the rankings, moving up by 11 spots to #2 in the rankings. At #2, it is the top ranked network show, and it manages to displace TOMAmeter stalwarts like The Big Bang Theory and Empire. Other than the continued rise of Supergirl,…

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TOMAmeter October 19 – October 25: Supergirl Arrives to Save the Day

Entering the rankings for the first time this week was CBS’ Supergirl, at #14. It’s been one of the most buzzed-about new shows this season, and it’s no surprise to see it on the rise in anticipation of its premiere tonight. Like other DC comics based shows (Arrow, Gotham, The Flash), Supergirl looks poised to…

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TOMAmeter October 12 – October 18: ABC Continues its Fall Reign

There was relatively little movement this week in the TOMAmeter with the top five programs remaining unchanged week-to-week. Though there were some directional movers in the bottom half of the rankings (How to Get Away With Murder, Once Upon a Time, Blindspot), the overall shape of the rankings remains unchanged. Netflix’s Orange is the New…

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