Ron Ackner
About Ron Ackner Account Manager, US
Ipsos Connect
Ron.Ackner@ipsos.com

Ron is an Account Manager for the Television Insights team in Ipsos Connect, with roots in syndicated, ad-hoc custom, and brand tracking work. Ron has also been instrumental in the management of international studies, new product initiatives, and advanced media lab research studies. Ron joined Ipsos as a full time employee in 2014, after having been an intern at Ipsos Connect. He graduated from the University of Southern California as a USC Presidential Scholar with a B.S. in Business Administration and a minor in Cinematic Arts. Ron based in Los Angeles and is an avid trivia buff.

Articles by Ron Ackner


TOMAmeter November 9 – November 15: Supergirl and Blindspot Continue Their Strong Fall Seasons

Without many major new programs entering the TV landscape in the past few weeks, the TOMAmeter continues to stabilize. There have been two clear winners among the newcomer shows for the fall season in this top of mind awareness metric:  Supergirl and Blindspot. Supergirl (#5) has been in the top five programs for the past…

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TOMAmeter November 2 – November 8: New Fall Shows Begin to Decline

This week in the TOMAmeter we see that several of the newest fall shows, including Quantico and Blindspot, are beginning to show declines in top of mind mention. Scream Queens even fell out of the top twenty. With top of mind awareness for these new shows beginning to fade this leaves room for TOMAmeter stalwarts…

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TOMAmeter October 26 – November 1: Supergirl’s Ascent Continues

After entering the top twenty programs last week, Supergirl continued its ascent up the rankings, moving up by 11 spots to #2 in the rankings. At #2, it is the top ranked network show, and it manages to displace TOMAmeter stalwarts like The Big Bang Theory and Empire. Other than the continued rise of Supergirl,…

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TOMAmeter October 19 – October 25: Supergirl Arrives to Save the Day

Entering the rankings for the first time this week was CBS’ Supergirl, at #14. It’s been one of the most buzzed-about new shows this season, and it’s no surprise to see it on the rise in anticipation of its premiere tonight. Like other DC comics based shows (Arrow, Gotham, The Flash), Supergirl looks poised to…

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TOMAmeter October 12 – October 18: ABC Continues its Fall Reign

There was relatively little movement this week in the TOMAmeter with the top five programs remaining unchanged week-to-week. Though there were some directional movers in the bottom half of the rankings (How to Get Away With Murder, Once Upon a Time, Blindspot), the overall shape of the rankings remains unchanged. Netflix’s Orange is the New…

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TOMAmeter October 5 – October 11: Cable TOMA Leaders Decline

This week saw the continued decline of Fear the Walking Dead (#10) and Game of Thrones (#11); since the week of August 24th, the two programs have both either declined or stayed flat in the TOMAmeter rankings each week. This is in line with last year’s TOMAmeter rankings, which saw Game of Thrones drop out…

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TOMAmeter September 28 – October 4: The Blacklist Rises in the Rankings

Our big mover in the TOMAmeter this week was NBC’s The Blacklist, which rose by 11 spots to #5 in the rankings following its premiere on Thursday. This matches its highest ranking this year, attained in March, and on par with last season’s premiere week. Entering the TOMAmeter for the first time is ABC’s new…

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TOMAmeter September 21 – September 27: New Shows Begin to Invade the TOMAmeter

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In the first week of the new TV season, we are now seeing several of the fall’s newest shows entering the top twenty in unaided mention in the TOMAmeter. In addition to NBC’s Blindspot, which moved upwards by six spots to #11 in the rankings, this week saw the new entry of Fox’s Scream Queens (#10) and ABC’s The Muppets (#19).

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TOMAmeter September 14 – September 20: The Return of the Network TV Season

With the major broadcast networks entering their premiere weeks, we saw bumps for several seasonal staples, as well as our first new broadcast show, NBC’s Blindspot (#17). Though Blindspot is only the first new network show to enter the TOMAmeter, it promises to be followed by several highly anticipated new shows over the next few…

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TOMAmeter September 7 – September 13: American Horror Story Checks Into the Top Twenty

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Re-entering the rankings this week is American Horror Story, which was last in the rankings during the week of January 26, after the finale of American Horror Story: Freak Show.  Last year, American Horror Story first entered the rankings during the week of September 29, so it is showing higher early levels of unaided awareness compared to last year’s iteration. With American Horror Story: Hotel featuring Lady Gaga (who has 50 million Twitter followers), it’s possible that we’re seeing a Little Monsters boost.

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