We spend a lot of time honing our concepts, making sure that the language is just right before going into a quantitative test. But how many of us have thought about how respondents (i.e., consumers) actually consume concepts? In this article, we’ll take a look at some R&D conducted by Ipsos InnoQuest that leveraged eye…Read More...
Paul Crowe is a Senior Vice President at Ipsos Marketing where he specializes in the early stages of new product development. Prior to joining Ipsos in 2004, Paul worked in academia (University of Illinois at Chicago) and with Nielsen on their analytics team.
As the US liaison with the Ipsos Global Product Group, Dr. Crowe trains and mentors the US Client Service Team and helps develop new product solutions. As a recognized industry expert in concept writing, he writes and conducts seminars regularly on the topic and led the development of a validated concept language diagnostic tool.
Paul holds a Doctorate in Developmental Psychology from Loyola University Chicago and a Bachelor’s degree in Psychology from Loyola University Chicago.