paul.abbate
About Paul Abbate Senior Vice President
Ipsos Public Affairs
Paul.Abbate@ipsos.com

Paul is the Senior Vice President of Ipsos Public Affairs’ Omnibus Services business in the US. His background includes 11 years of sales, marketing, consumer insights, and product development roles at both Pepsi Cola Company and Coca Cola Company, prior to moving into the market research and information management industry, where he has spent the past 13 years working for some of the world’s largest research (TNS-GfK-Ipsos), and sampling (Toluna-SSI) organizations.

His expertise includes designing and launching market opportunity products and services such as Ipsos’ Global @dvisor public opinion tracker, which he managed from 2006 – 2009. He is also well versed in developing sales and marketing plans for the Public Affairs’ sector teams, and frequently hosts clients advisory group sessions to incorporate their feedback into the future product development processes within Ipsos Public Affairs’ US team. In his current role he is responsible for revenue generation, client acquisition and retention, and the broadening of many Ipsos MR products and services here in the US. Reporting on consumer trends, listening to the vibe through social media platforms, and passing along relevant and topical insights to clients, colleagues, and prospective clients, is a critical part of Paul’s role today within Ipsos.

Our success is predicated on... "Being known, liked, and trusted, so colleagues and clients can advocate on our behalf".

He is a frequent contributor to AMA's market research pod cast series, and has been interviewed and recorded segments for Research Radio’s, Research watch series. He has also led sales and marketing training sessions at AMA and CASRO events in the past.

Paul has a BS from Babson College, in Wellesley, MA, where he currently serves on its Consumer Advisory Board for Alumni Affairs, and has acquired sales and research certifications from Miller-Heiman, Dale Carnegie, and Burke Institute. His home office location is Ipsos Boston, 31 Milk Street, Boston, MA 02190.

Articles by Paul Abbate


Hispanic Youth…Living the Dream?

Imagine a world with no parents. A world where the phrase “in loco parentis” doesn’t exist. A world where Millennials rise on their own, and take control of the world! Ahhhhhhhhhhhhhhh, the post post-teen, early twenty years. A time of excitement, adventure, broadening one’s horizons, and experiencing the world through the eyes of the great…

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Everything in Moderation…Including Diet and Exercise?

Ah, the first couple months of the new year – a time to regret every poor eating decision we’ve made for the last three months.  Of course, every day is a good day to start healthy eating and exercise in my opinion, but if you struggle to stay committed to either of these routines, let…

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Bah Humbug and Back to the Man Cave?

It’s remarkable to see how much has changed since man first walked this planet. If there were such a thing as holidays back in caveman days, you can bet your “boo-pee” Captain Cave Man couldn’t wait to put the stress of holidays behind him, and go out to rock his first water buffalo into oblivion…

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The Gronk… I mean Grinch who stole Thanksgiving!

Yes siree Bob, the last bastion of peace-relaxation-food-and-feast has been obliterated by the people who created it.  Yup… you and me… Johnny and Suzy Q. Public… along with some of the greediest and grinchiest retailers on the planet, who took a page from Whoville’s greatest annals and hijacked Thanksgiving for the foreseeable future. Question… Sit…

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To Wii or Not to Wii, That is the Question, this Holiday Season!

Hamlet’s love for Ophelia is unquestioned, just as Americans love for electronics is equally unquestioned. In this month’s edition of Ipsos’ November Thought Starter, “America Goes Shopping in an Electronics Wonderland”, holiday purchases seem to include a hefty-haul of electronic devices. An astounding 64% of Americans plan to allocate a portion of their holiday spend…

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From Russia with Mixed Feelings?

Who’s ready for the next round of Olympic madness? I can’t wait to dive, oooppss, I mean half-pipe, into the wide world of sleep deprivation for two solid weeks. I dream of being an Olympian every day, and seek to better understand the subtle intricacy of a gold medal curling broom sweep, or the proper…

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Millennials… The Connected and Socially Dependent Generation

Son: “Dad, I need some business advice” Dad: “Ok son, walk me through the situation, and let me see if I can help out” Son: “I need to ask my boss for a raise.  My performance the last two years has been above my company’s expectations” Dad: “Ok, I can help you draft some points…

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Who doesn’t want to eat healthy and live a long and prosperous life?

This isn’t only something First Officer Spock is on a mission for; it’s something all Americans think about every time they step into a grocery store, food mart, warehouse club, or on the run convenience store. In a recent study conducted by Ipsos Public Affairs,  “Checking in with Americans at the Grocery Aisle”, 81% of…

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I’m a Boomer, you’re a Boomer wouldn’t you like to be a Boomer too?

To be accurate, and not embellish my life expectancy, I am a “Gen-Xer” by two years, and don’t carry the sassy tag “Baby Boomer”. Once American soldiers started to return home from World War II, the United States experienced an “explosion” of births never seen before. To be exact, from 1946 to 1964, births were…

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In Boston, We Call it a ‘Wicked Smaht-Phone’

IBM’s Simon was a smartphone before the term smartphone was even dreamed of being coined.  50,000 units of Simon’s 1.0 version were sold (estimated annual smartphone market will reach 1 billion by 2016)¹.  It included many personal applications and amenities such as an address book, calendar, appointment scheduler, calculator, world time clock, electronic note pad, handwritten annotations, and predictive stylus input screen keyboards.  She was sexy for her time, but nowhere near as good looking as her great-great-great-great granddaughter Ms. Android-iPhone-Galaxy-Blackberry-palooza!

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