paul.abbate
About Paul Abbate Senior Vice President
Ipsos Public Affairs
Paul.Abbate@ipsos.com

Paul is the Senior Vice President of Ipsos Public Affairs’ Omnibus Services business in the US. His background includes 11 years of sales, marketing, consumer insights, and product development roles at both Pepsi Cola Company and Coca Cola Company, prior to moving into the market research and information management industry, where he has spent the past 13 years working for some of the world’s largest research (TNS-GfK-Ipsos), and sampling (Toluna-SSI) organizations.

His expertise includes designing and launching market opportunity products and services such as Ipsos’ Global @dvisor public opinion tracker, which he managed from 2006 – 2009. He is also well versed in developing sales and marketing plans for the Public Affairs’ sector teams, and frequently hosts clients advisory group sessions to incorporate their feedback into the future product development processes within Ipsos Public Affairs’ US team. In his current role he is responsible for revenue generation, client acquisition and retention, and the broadening of many Ipsos MR products and services here in the US. Reporting on consumer trends, listening to the vibe through social media platforms, and passing along relevant and topical insights to clients, colleagues, and prospective clients, is a critical part of Paul’s role today within Ipsos.

Our success is predicated on... "Being known, liked, and trusted, so colleagues and clients can advocate on our behalf".

He is a frequent contributor to AMA's market research pod cast series, and has been interviewed and recorded segments for Research Radio’s, Research watch series. He has also led sales and marketing training sessions at AMA and CASRO events in the past.

Paul has a BS from Babson College, in Wellesley, MA, where he currently serves on its Consumer Advisory Board for Alumni Affairs, and has acquired sales and research certifications from Miller-Heiman, Dale Carnegie, and Burke Institute. His home office location is Ipsos Boston, 31 Milk Street, Boston, MA 02190.

Articles by Paul Abbate


What’s the Deal with Black Friday Shopping?

Arrrggghhh… it’s Black Friday, it’s Black Friday! I’ve got to get to www.blackfriday.com and click on the massive red button that says “Hot Deals” before I hit the stores, crash the registers, and stuff the presents into my brown AMC Pacer station wagon bought by my father for $500 back when I was 17 years…

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Men and Millennials More Likely to Gobble Up Thanksgiving Deals

Mistakes you only make once… Cell phone going off at a funeral Telling your spouse-mate-partner they could stand to lose a little weight Buying a Viking-size turkey leg at the local Carnival (eeewww) Adding insurance to a newly purchased Flat Screen TV (they last 700 years) And… if you are a male between the ages…

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Millennials Bank on a Better Financial Future

Well as much as I would like to say to Millennials, “pull up your boot straps, and let’s get it on”, the US is wallowing through its third decade of stagnant wage growth, and the gulf between the Top 1% and the middle class is larger than the Gulf of Oman on a balmy Middle Eastern…

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Ready or Not, Here Comes Retirement

In 2012, the National Center for Health Statistics, a division of the CDC, published its National Vital Statistics Report. I was interested to learn about the chapter called, “Deaths: Final Data for 2012”. Catchy chapter title eh? Anyhow, these fine folks at the NCHS have calculated the average age of American deaths for the past…

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Americans Open Their Wallets as Schools Open Their Doors

My Auntie Lena was a strange bird.  She never missed a holiday sale the day after a holiday.  “Mom, where’s Auntie Lena today?  Well it’s December 26th.  She’s probably at Walmart or Yankee Candle stocking up on 40% marked down items for next holiday season!”  Hmmmm, makes sense… I guess. Maybe Auntie Lena wasn’t the…

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Americans’ Appetite for Diets and Healthy Living

It’s impossible to fight it, so why worry about it? Summer diets simply don’t exist, so you need to get ahead of it in March-April-May. What? Diet and get in shape for only three months to look good? Don’t let Jillian Michaels hear those words pass your lips. “This ain’t a trend, hobby, or fad…

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To Vacation or Not to Vacation this Summer?

What is summer, and what does it mean to me? Swinging from a tire into the river, jumping from a low bridge into the channel, playing whiffle ball until everyone in the neighborhood is ready to start a fight over rules that don’t exist, caddying at the golf club, and working a low impact waiter/waitress/busboy…

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Infographic: It’s All About Dad

Man oh Manischewitz!

My father always said nobody was wiser than Al Bundy when it came to relaxing on Father’s Day. Chores, what chores? It’s time to enjoy my beverage of choice, kick back, and reflect on another year of being crowned “FOY” (father of the year).

So in Big Al’s honor, and the honor of father’s everywhere in the US, we decided to ask him and 766 of his male counterparts, 21 years and older, whether they will be enjoying an alcoholic beverage this Father’s Day.

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It’s ‘Tool Time’ in America

In the infamous words of Tim The Tool Man Taylor, “Let’s see what happens when we plug this sucker in.” Americans everywhere are amping up and ramping for the summer season for home improvements now that old man winter has decided to finally take repose across this great land. In Ipsos Public Affairs’ recent survey,…

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A Silver Lining to the Polar Vortex

On April 30th, Press Secretary Jay Carney reported the US economy grew 0.1% in the first quarter of 2014. Why only 0.1%? Well, it was negatively affected by 1.0%–1.5% by the drastic winter experienced across America. Sounds like the oldest “sales-tall-tale” ever told… “Hey Boss, I didn’t hit my quota, because the bad weather kept…

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