mike.colledge
About Mike Colledge President, Canada
Ipsos Public Affairs
mike.colledge@ipsos.com

Mike Colledge joined Ipsos Reid in 1997 after more than 12 years of working within both social and economic portfolios of the Government of Canada. Mike's background and expertise covers all facets of public and private sector communications as well as government policy development.

Since joining Ipsos Reid, Mike has worked on hundreds of qualitative and quantitative studies and projects. The policy and program objectives that Mike's work has supported have ranged from encouraging people to donate blood or stop smoking to positioning and communicating the Government of Canada's annual budget.

Currently he works with most of the major Federal Departments as well as a number of large national associations and private sector clients. Mike provides advice and counsel to his clients on a wide range of public affairs, communications and policy issues. He helps clients conduct and use public opinion research to gain a better understanding of their target audience and to translate this understanding into efficient and effective policies, programs, communications strategies and marketing initiatives.

Articles by Mike Colledge


Infographic: Ontario Election on Twitter in Review

The Ontario election campaign is in the final stretch as voters’ line up to cast their ballots tomorrow on June 12th. Over the past five weeks, we have been monitoring and analyzing thousands of comments and conversations to see how the campaign unfolded on Twitter. Every week we shared an infographic featuring the volume of buzz, sentiment around the political parties and issues resonating with Twitter users.

This week our analysis summarizes the results to date and concludes the Twitter debate has been overwhelmingly negative. The infographic below highlights the share of voice each week, the peaks and valleys of conversations along the campaign trail, and more.

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Infographic: Week Four of Ontario Election on Twitter (May 24-30)

The Progressive Conservatives are still leading the conversation on Twitter with 43% (-1 from last week) of the mentions as election day on June 12th approaches. Meanwhile, buzz about the Liberals continues to grow with 38% (+4 from last week) of mentions this week and chatter about the NDP decreases to 19% (-3 from last week) of the mentions. All the parties and their leader’s faced criticism in the Twittersphere.

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Infographic: Week Three of Ontario Election on Twitter (May 17-23)

Tim Hudak’s Progressive Conservatives continue to dominate the Ontario election discussion on Twitter with 44% of the mentions, although chatter about the Liberals (34%) and NDP (22%) has increased. Negativity surrounding proposed job cuts to the public sector continues to haunt the Tories in week three. The sentiment toward the PCs is overwhelmingly negative compared to the other parties.

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Infographic: Week Two of Ontario Election on Twitter (May 10-16)

Ontarians continue to talk politics on Twitter with the bulk of the conversations surrounding the Conservatives. The Tories are dominating the discussion with 62% of the mentions, while the Liberals (25%) and the NDP (12%) trail in the debate. While the share of weekly buzz may be in the Conservatives favour, the sentiment toward the PCs remained largely negative (59% negative, 8% positive and 33% neutral).

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Infographic: Week One of Ontario Election on Twitter (May 2-9)

With the Ontario election campaign underway, Ontarians wasted little time turning to Twitter to discuss the parties and their platforms. The social media debate included 37% of Ontarians talking policy and politics online.

The Liberals (39%) and the Tories (38%) shared the most buzz, while the NDP (23%) trailed behind in the number of mentions.

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Canadian Ethnic Group Use of the Internet and Twitter for Public Discourse

Some Canadians are riding the digital wave, while others are lagging behind as the internet and social media expand the number of ways people can express themselves, communicate and find information. We rolled up 20,000+ online interviews conducted in 2013 to identify which Canadian subgroups are using the internet and Twitter for social and political discourse.

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Traditional Media Alive and Well, Remains Very Widely Used Among Canadians

The battle between traditional and digital media rages on as Canadians are using a continuously expanding menu of channels and media in their daily lives.

While the media landscape continues to evolve with digital alternatives, traditional media remains widely used among Canadians. Conventional TV and radio continue to rank in the top three most frequently used media sources.

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The Changing Perspectives of Young Canadians

Every generation has its share of opportunities and challenges. Generation Y (or the Millennials) has grown up surrounded with an excess of technology and devices with access to information at their fingertips. While these unprecedented amounts of new technology and information provide unique opportunities compared to previous generations, Generation Y also face high levels of youth unemployment and stagnant economic conditions for the foreseeable future.

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Traditional or Digital? Canadians’ Conventional, Online and Social Media Use

With more people going online every day, media consumption habits have undeniably changed. But, has a shift towards digital replaced traditional mediums such as television and radio?

We asked Canadians about their daily media use and the results reveal traditional media use is still alive and well, and remains very widely used among Canadians.

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Canadians Among Most Positive in Assessing Current Economic Situation

Canadians’ assessments of the national economy have remained remarkably stable over the past two years, with two-thirds (65%) holding positive views. These positive perceptions keep Canada among the top countries internationally on this sentiment, along with: Saudi Arabia (84%), Sweden (76%), Germany (66%) and China (65%).

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