mike.colledge
About Mike Colledge President, Canada
Ipsos Public Affairs
mike.colledge@ipsos.com

Mike Colledge joined Ipsos Reid in 1997 after more than 12 years of working within both social and economic portfolios of the Government of Canada. Mike's background and expertise covers all facets of public and private sector communications as well as government policy development.

Since joining Ipsos Reid, Mike has worked on hundreds of qualitative and quantitative studies and projects. The policy and program objectives that Mike's work has supported have ranged from encouraging people to donate blood or stop smoking to positioning and communicating the Government of Canada's annual budget.

Currently he works with most of the major Federal Departments as well as a number of large national associations and private sector clients. Mike provides advice and counsel to his clients on a wide range of public affairs, communications and policy issues. He helps clients conduct and use public opinion research to gain a better understanding of their target audience and to translate this understanding into efficient and effective policies, programs, communications strategies and marketing initiatives.

Articles by Mike Colledge


How technology will change the future lives of Canadians

Ipsos recently completed a study asking Canadians about the next 10 years and their views of close to 50 future scenarios related to the adoption of new technologies, how communities and businesses will manage our shifting demographics, and the role of government, business and individuals in managing the future.

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Canada’s Need to Address the Growing Digital Adoption Divide

A Canadian digital strategy has been slow in coming.  The 2016 Budget saw a commitment of $500 million over a five-year period to support Canada’s priority to extend and enhance broadband access in rural and remote areas. As Canada’s new Innovation Agenda is consulting Canadians on how Canada can compete in the digital world, we…

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Canadian Views on the North American Free Trade Agreement

On the eve of the Republican Convention and as Donald Trump (if elected President) is poised to renegotiate or break NAFTA, we asked Canadians how they feel about the agreement that has governed US/Canada/Mexico trade since 1994. Overall Canadians support NAFTA more than ever (now at 79% vs 64% in 2001).  Canadians are also more…

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Is Brexit a Reflection of What is to Come?

The Brexit vote appears to have caught some leaders and pundits off guard. But it shouldn’t have, especially given that trust in government/leadership worldwide has dropped 7 points since 2012. Furthermore, a majority of citizens worldwide believe their governments/leaders are in power for themselves, while only about four-in-ten believe that their governments/leaders are in touch,…

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Mental Health on the Minds of Canadians

Mental health is becoming an increasing challenge as the proportion of Canadians who are classified as “High Risk” on Ipsos’ Mental Health Risk Index inches up over the last year — from 33% to 35%. Three-in-ten (29%) Canadians also report that their mental health has disrupted their lives in some way in the past year.…

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Social Media May Not Be the Democratic Force We Thought It Was

On Federal Election Day, 2015, over 770,000 Tweets were sent out into the Twittersphere in Canada, but new data shows that the high volume of social media posts may not be reaching a new audience. Despite the early promise and the increased use of social media to discuss politics and policy issues, fewer Canadians have…

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Why Politicians Should Be Paying Attention to What Canadians say Online

Consulting with citizens on government plans, priorities and programs is no doubt necessary and a great way to ensure that Canadians are involved in government decision making. It has risen to prominence over the last few decades while at the same time Canadians have become more demanding of transparency and accountability for public sector actions…

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Canadians Say Country Heading in Wrong Direction

The honeymoon for the new federal Liberal government is likely coming to an end. In three short months, a majority of Canadians have gone from believing that the country is heading in the right direction to believing that we are now off on the wrong track. This is the widest disparity with negatives outweighing positives…

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Public Perspectives: A Whole New Ballgame for 2016

Any question about whether or not Canadians’ have noticed the economic downturn can be put to rest. Canadians’ assessments of the national economy have plummeted, dragging down their views on the condition of their personal finances and prospects for improvement in the near-term future. While Canadians continue to rank unemployment/jobs, healthcare, taxes and poverty/social inequality…

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Applying a Multi-Faceted Approach for Greater Insight

Governments, corporations and not-for-profits are increasingly turning to social media to engage and consult with their constituents and clients. Almost every level of government across Canada routinely pushes out open ended, open link surveys to the masses trying to get the information and evidence they need to guide and evaluate their policies and programs. They are…

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