Artcles Posted in 2017


The hugely accurate polling in France and what it means for U.S. elections

Ipsos and our digital partner, Sopra Steria provided the most accurate estimates of the first round of the French presidential election delivering solid intelligence to their media partners including France Television, Radio France and more. In a hotly-contested race with more than ten candidates, Ipsos and correctly predicted the final order of the top six candidates…

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Tax Reform: It Is Not a Slam Dunk

This Wednesday President Trump will announce his tax reform plan.  There is much speculation around both its tone and its specificity.  At first blush, tax reform may appear to be pretty straightforward—indeed tax cuts for all!   But peeling away the onion, what tax reform reveals is a mine field of problems.  Ultimately, the devil is…

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President Trump Could Use a “Better Way”

This article was originally posted on Huffington Post.   Donald Trump entered office with a relatively weak position according to public opinion. His job approval has rarely gone above 50% and currently sits in the high 30% / low 40% range per the Huffington Post/Pollster average. Over the course of his presidency, Trump has seen…

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Decoding America’s Immigration Sentiment

As published in The Huffington Post, March 13, 2017 Last Monday the White House issued its ‘revised’ refugee ban engineered to pass constitutional muster. This affords yet another flashpoint in the young life of this administration, where pundits and opportunists will draw battle lines between ‘allies’ and ‘opponents’ with all constituents divided into tribes. However,…

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Tendances 2017 – Jeux d’évasion : Les vérités sont ailleurs

THIBAUT NGUYEN Directeur Trends & Prospective, Ipsos Affaires Publiques DOAN-ANH PHAM Directrice de clientèle Trends & Prospective, Ipsos Affaires Publiques En 2016, les trend-setters envisageaient le monde comme une grande vague d’opportunités et de menaces, dans laquelle chacun construisait sa digue, pour pouvoir garder le cap et réaliser sa mission de vie. En 2017, ils…

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10 principes de science du comportement pour une excellente conception numérique

Qu’est-ce que les sciences du comportement peuvent apporter aux marketeurs en matière de publicité numérique? Notre collaborateur Peter Minnium, d’Ipsos Connect aux États-Unis, se penche sur quelques notions importantes mises en avant par les spécialistes du comportement pour vous aider à mieux interpeller les clients potentiels. Le Dr Herbert Simon, psychologue et lauréat d’un prix Nobel, a inventé…

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Le pouvoir au peuple ? La montée du populisme et l’opinion publique

L’arrivée au pouvoir de Donald Trump, le vote en faveur du Brexit et la montée en force de nombreux partis nationalistes de droite en Europe soulèvent beaucoup de questions sur la force du populisme, y compris au Canada. Comment se compare l’opinion publique canadienne par rapport à celle d’autres pays semblables ? La population canadienne…

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Media manipulating same data to drive different narratives

You can find the original version of this article in The Hill.  We pollsters frequently make claims about the beliefs of “most Americans.” We make these generalizations to help make complicated patterns in data easier to understand. However, in the reporting of our work, we often see these broad simplifications stretched to almost caricature-levels, leading…

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Americans Familiar with Affordable Care Act are its Strongest Supporters

A unique new study Ipsos/NPR study shows that opinions vary dramatically as does the understanding of key facts

People have opinions. That’s a fact. In the democratic process, citizens express their opinions directly by voting. In a perfect democracy – the democracy many policy makers and pundits think we live in – citizens make those decisions based on the facts in a well-informed, rational way. Voters ideally should understand the issues and then vote in the way that benefits them and advances their views.

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Public Opinion on Healthcare

Healthcare has jumped as a priority with Americans over the last few months as salience on the issue has increased. Since the implementation of ACA and related programs, the insurance non-coverage rate declined from 18.2% to 10.5%. This represents 20 million people. Even with increased coverage, support for the ACA, or Obamacare, is roughly split…

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