At Ipsos, we know what people are thinking. Every year, we talk to hundreds of thousands of people across the country and around the world to glean the thoughts, feelings, attitudes, and behaviors of everyday consumers and citizens. From advertising performance to zigzags in public opinion, we measure virtually everything your organization needs to succeed.

Our researchers are experts in their respective sectors, with knowledge and insights on topics that matter to you. Each expert brings a unique viewpoint into trends, behaviors, and outlooks shaping the future of your business environment.