Articles Posted in Technology


FinTech: The Technology and the Early Adopters Disrupting Financial Services

IAI Fintech Whitepaper

Financial Services is one of the many categories experiencing an unprecedented level of disruption, as new technologies replace and transform traditional offerings. When categories evolve this rapidly, a small group of early adopters lead the way for other consumers.

These early adopters are the experimenters who try new products and services—and eventually educate the rest of us. To belong to this elite group, a person needs time, passion and the means to experiment. Ipsos Affluent Intelligence has been studying these consumers – who we call “Affluencers” – for over four decades.

Read More…

Smart Home Technology – Not your Typical Tech

In this age of fragmentation and media complexity, the idea of understanding and engaging with an audience with disproportionate buying power, interest and influence is an understandably compelling approach. Ipsos Affluent Intelligence data has proven that affluent influencers—Affluencers—have greater spending power, expertise and category knowledge. They’re experimenters and early adopters who road test new products…

Read More...

Breaking Down Barriers and Encouraging Greater Participation on the Internet

Last week, we presented findings from our new syndicated study, Participation in the Digital Economy, to a group of clients and media in the Toronto office. The study looks at accessing the Internet at home and, more importantly, barriers to access and increased participation. While access may not be the issue it once was, with…

Read More...

The Future Is Here, With the Connected Car

I remember watching Back to the Future, and specifically Back to the Future II, when I was young.  The movies predicted what it would be like in 2015. There were a lot of futuristic things such as hover boards, new electronics and even flying cars. While we aren’t there with flying cars, we are getting…

Read More...

Augmented Reality May Change How We Live Our Lives and Conduct Research

Existentialist philosopher Soren Kierkegaard once said, “Life is not a problem to be solved, but a reality to be experienced.” Working in an industry in which every day life revolves around identifying, researching, and solving business problems, Kierkegaard’s words ring a bit dissonant with current trends. But Kierkegaard is not alone in his musings. Enter…

Read More...

A Handful of Reasons to Get Smarter with Mobile

Across the globe, people are spending more time on their mobile devices than ever before—from communicating with friends, to listening to music, to researching a product or brand. This increased engagement has significant implications for those of us in the market research world, as we need to understand these new types of respondents and how…

Read More...

Millennials… The Connected and Socially Dependent Generation

Son: “Dad, I need some business advice” Dad: “Ok son, walk me through the situation, and let me see if I can help out” Son: “I need to ask my boss for a raise.  My performance the last two years has been above my company’s expectations” Dad: “Ok, I can help you draft some points…

Read More...

In Boston, We Call it a ‘Wicked Smaht-Phone’

IBM’s Simon was a smartphone before the term smartphone was even dreamed of being coined.  50,000 units of Simon’s 1.0 version were sold (estimated annual smartphone market will reach 1 billion by 2016)¹.  It included many personal applications and amenities such as an address book, calendar, appointment scheduler, calculator, world time clock, electronic note pad, handwritten annotations, and predictive stylus input screen keyboards.  She was sexy for her time, but nowhere near as good looking as her great-great-great-great granddaughter Ms. Android-iPhone-Galaxy-Blackberry-palooza!

Read More...

10 Things You Don’t Know About How Customers Use Smartphones

smartphone

Ten years ago, those select people that carried a cell phone did so mostly for making and taking phone calls. How primitive we were. Now flash forward to the 2010s and it seems that almost everyone has a smartphone and they’re doing much, much more with it than calling home to see if there’s enough milk in the fridge. Wouldn’t you love to know what they are doing their smartphones? Of course, you would, because what you don’t know can hurt you.

So based on our research, here are ten things you need to know about how your customers are using their smartphones. The list has a few points that will prove invaluable to your future marketing efforts.

Read More…

Data Collection | You Have A Right To Know


Darrell Bricker, Global CEO of Ipsos Public Affairs, discusses data collection.

Read More…