Articles Posted in Technology


The Affluent Outlook 2020: Finding Clouds in a Silver Lining

For over 40 years, Ipsos Affluent Intelligence has been the foremost authority on Affluent Americans (currently defined as adults age 18+ with household incomes over $125,000), developing insights into their attitudes and behaviors for media companies, brands and agencies. For the past 10 years, in January, we’ve reached out to our Survey respondents with an…

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Smart Home 2.0 – What a difference 2 years makes

At Ipsos we regularly apply our focus on categories undergoing significant change –that’s because the Affluent often lead the way in the adoption of innovations. In so doing, we’ve identified a group of affluent influencers – Affluencers – who are disproportionately influential. In every category we’ve studied, it’s the Affluencers who lean into the categories…

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Ipsos Affluent Intelligencer: Affluents and Smart Home Technology

As more and more consumers embrace innovations such as smart home speakers and appliances, it’s clear the concept of connected or smart homes has finally entered the mainstream. In fact, 60% of Smart Home Affluencers are more interested in smart home technology than they were two years ago. In this month’s Intelligencer, we’re sharing a…

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FinTech: The Technology and the Early Adopters Disrupting Financial Services

IAI Fintech Whitepaper

Financial Services is one of the many categories experiencing an unprecedented level of disruption, as new technologies replace and transform traditional offerings. When categories evolve this rapidly, a small group of early adopters lead the way for other consumers.

These early adopters are the experimenters who try new products and services—and eventually educate the rest of us. To belong to this elite group, a person needs time, passion and the means to experiment. Ipsos Affluent Intelligence has been studying these consumers – who we call “Affluencers” – for over four decades.

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Smart Home Technology – Not your Typical Tech

In this age of fragmentation and media complexity, the idea of understanding and engaging with an audience with disproportionate buying power, interest and influence is an understandably compelling approach. Ipsos Affluent Intelligence data has proven that affluent influencers—Affluencers—have greater spending power, expertise and category knowledge. They’re experimenters and early adopters who road test new products…

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Breaking Down Barriers and Encouraging Greater Participation on the Internet

Last week, we presented findings from our new syndicated study, Participation in the Digital Economy, to a group of clients and media in the Toronto office. The study looks at accessing the Internet at home and, more importantly, barriers to access and increased participation. While access may not be the issue it once was, with…

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The Future Is Here, With the Connected Car

I remember watching Back to the Future, and specifically Back to the Future II, when I was young.  The movies predicted what it would be like in 2015. There were a lot of futuristic things such as hover boards, new electronics and even flying cars. While we aren’t there with flying cars, we are getting…

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Augmented Reality May Change How We Live Our Lives and Conduct Research

Existentialist philosopher Soren Kierkegaard once said, “Life is not a problem to be solved, but a reality to be experienced.” Working in an industry in which every day life revolves around identifying, researching, and solving business problems, Kierkegaard’s words ring a bit dissonant with current trends. But Kierkegaard is not alone in his musings. Enter…

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A Handful of Reasons to Get Smarter with Mobile

Across the globe, people are spending more time on their mobile devices than ever before—from communicating with friends, to listening to music, to researching a product or brand. This increased engagement has significant implications for those of us in the market research world, as we need to understand these new types of respondents and how…

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Millennials… The Connected and Socially Dependent Generation

Son: “Dad, I need some business advice” Dad: “Ok son, walk me through the situation, and let me see if I can help out” Son: “I need to ask my boss for a raise.  My performance the last two years has been above my company’s expectations” Dad: “Ok, I can help you draft some points…

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