Articles Posted in Research

Neuroscience: Three Major Shifts to Keep in Mind

We know that much of consumer buying behavior is driven by emotion. So, the ability to understand emotional response is critical to comprehending what may be the most influential driver of business success. And yet, powerful emotional response  so often resides in the non-conscious parts of our brain. How then, can we as researchers harness…

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2014 U.S. Elections Recap

Ipsos Public Affairs had a busy 2014 full of electoral research centered around the 2014 U.S. midterm election. In fact, we – in partnership with Thomson Reuters – likely have the most complete electoral research program in the United States today. This post is an overview of our work in 2014,  and the follow-up series…

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Canadians’ Views on Pension Plans

An aging work force, longer life expectancy, and declining birth rates are changing the retirement equation that Canadians might once have taken for granted. We asked Canadians how much they know about their pension or retirement plan as well as how they feel about their potential retirement income.

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Canadians’ Views on Public Consultations

Public consultations are an indispensable element of effective stakeholder relations. At a time when more and more Canadians are expressing their opinions on social media, we wanted to explore how Canadians felt about public consultations in general and how they want to participate in the consultative process.

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On Concept Writing: How Consumers Consume Concepts

We spend a lot of time honing our concepts, making sure that the language is just right before going into a quantitative test. But how many of us have thought about how respondents (i.e., consumers) actually consume concepts? In this article, we’ll take a look at some R&D conducted by Ipsos InnoQuest that leveraged eye…

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Researching by Design: How does Research Fit into Design-Thinking Innovation?

Earlier this spring, Newell Rubbermaid announced the opening of a new state-of-the-art Design Center in Michigan, joining an “exclusive club of design-driven companies that recognize design and innovation as a competitive advantage”. Design thinking and design-led innovation philosophies and methods have been gaining significant traction over the last few years , propelled by the likes of IDEO and the…

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Disruptive Innovation: Play Blackjack, Not the Lottery

A few months have passed since I wrote the following about my experiences at the Edison Awards, in a blog post uncreatively titled The Innovator’s Dilemma:  “There was a great preponderance of what I call “brilliant individual syndrome,” wherein people stood up, said how smart they were, how they had vision to make things happen…and ignored the…

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A Handful of Reasons to Get Smarter with Mobile

Across the globe, people are spending more time on their mobile devices than ever before—from communicating with friends, to listening to music, to researching a product or brand. This increased engagement has significant implications for those of us in the market research world, as we need to understand these new types of respondents and how…

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Big Data – You Have a Right to Know

In this video of Darrell Bricker’s popular ‘You Have a Right to Know’ series, Ipsos Public Affairs’ Global CEO shares his insights on Big Data, including why it’s important, and what you need to be aware of from a methodological standpoint.

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When Pollsters Get it Wrong – You Have a Right to Know

In the fifth video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs explains the complexities involved in election polling, including the impact of voter turnout, voting vs. general populations, and how pollsters can do a more effective job at predicting election outcomes.

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