Articles Posted in Research

Ironically, Celebrating is our Favorite Holiday Activity

Oh the weather outside is frightful, but the fire is so delightful, and since we’ve no place to go, let it snow! Let it snow! Let it snow! Let me tell you something, if the ghost of Frank Sinatra starts harmonizing the famous song from lyricist Sammy Cahn near area codes (617) (508), or (978), in…

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Augmented Reality May Change How We Live Our Lives and Conduct Research

Existentialist philosopher Soren Kierkegaard once said, “Life is not a problem to be solved, but a reality to be experienced.” Working in an industry in which every day life revolves around identifying, researching, and solving business problems, Kierkegaard’s words ring a bit dissonant with current trends. But Kierkegaard is not alone in his musings. Enter…

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Forget the debate: Two simple reasons a Republican will likely win in 2016

The following article by Clifford Young and Julia Clark originally appeared in Reuters: http://blogs.reuters.com/great-debate/2015/10/14/forget-what-you-saw-last-night-two-simple-reasons-a-republican-is-likely-to-win-in-2016/ Elections are not mysterious events subject to the whimsy of unpredictable candidates and voters. They’re actually highly predictable, with a set of variables that influence outcomes in familiar ways. Because of that, we can say, with reasonable confidence, that a Republican…

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The rise of Neo-Nativism: Putting Trump into Proper Context

by Cliff Young and Chris Jackson Many argue that Trump’s rise in the polls is nothing but a fluke (link, link, and link); that once the Republican voters come to their senses, a more credible candidate will emerge (link, link, and link).  These people may be right; horse race polls are ephemeral at best this…

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Election Poll Accuracy Over Time

Election polls especially suffer from two specific types of measurement error: (1) election salience among voters at the time of the poll and (2) strategic voting decisions at the time of the vote which are at odds with poll responses. On point one, the research literature shows that the farther a poll is out from…

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So, You Want to be #1, Eh?

A client recently asked me an interesting question…how do I make our brand #1? While there are a lot of big brands out there, which is the biggest? The “best”? What does it mean for a brand to be the biggest or best brand – the #1 brand? And if you’re not there, how do…

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A Caveman’s Shopping Journey in the 21st Century

We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting. I am often approached by clients for the…

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TV Guide: What’s Up Next for Viewers?

Television is a bit of an antiquated concept these days. What we see on our screens is now delivered in so many different ways, and to so many different devices, that from a marketing and advertising perspective we are forced to stop thinking about “television” and rather, think more about “video content”. Marketers need to…

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Health & Wellness Going to the Dogs

I’m as confused as the next person about what I should be eating and drinking. Is red meat good for me, or not? Will coffee and beer make me die young, or give me super powers (I’m really, really hoping for the latter, as I’ve been training hard)? It seems like every day there’s another…

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Education levels among U.S. Elected Officials Part Two

By Saide Ashaboglu Last post (link) we discussed how U.S. politicians’ education levels differed from the general population, which yielded an interesting comparison.  Fora second deep dive, we decided to look at differences between the Democratic and Republican parties. The politicians we looked at hold office as Representatives, Senators, and Governors. One question that intrigued…

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