Articles Posted in Research

Spring Release of the Ipsos Affluent Survey

The semi-annual release of results from the Ipsos Affluent Survey went live on March 28th. Based on responses from more than 24,000 adults with household incomes over $125,000, the results are projected to a total population of 60.5 million affluent adults (18 years and older). With a median household income of $180,898 (+1.5% from a…

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Smart Home Technology – Not your Typical Tech

In this age of fragmentation and media complexity, the idea of understanding and engaging with an audience with disproportionate buying power, interest and influence is an understandably compelling approach. Ipsos Affluent Intelligence data has proven that affluent influencers—Affluencers—have greater spending power, expertise and category knowledge. They’re experimenters and early adopters who road test new products…

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The Affluent Outlook 2018

For over 40 years, Ipsos Affluent Intelligence has been studying Affluent Americans (currently defined as adults age 18+ with household incomes over $125,000) and developing insights into their attitudes and behaviors. In January of every year, we reach out to our Survey respondents with an Outlook questionnaire designed to gauge their optimism in regards to the future. This year the responses were the most polarized, conflicted, and fascinating we’ve seen. Despite a booming economy and tax cuts expected to help the well off, fewer than half of Affluent Americans are optimistic that 2018 will be a good year for America as a whole.

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Existential crisis vs social purpose: Ipsos/CORE debates highlight the challenges businesses face in addressing sustainability

As part of its mission to use its global reach to bring sectors together around the Sustainable Development Goals (SDGs), in October Ipsos was delighted to host a series of debates and events in Boston, New York, and Washington DC alongside Neil Gaught, author of the book CORE: How a Single Organizing Idea can Change…

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Making the global SDG indicators relevant for local actors: measuring the indirect impact, or “ripple effect” of sustainable development initiatives

Meghann Jones & Kaitlin Love, Ipsos Sustainable Development Research Center, Washington DC In our recent paper on making the SDG indicators relevant to local actors tasked with achieving the SDGs, we discussed how a theory of change approach can be used to link program-level metrics up to national and global indicators. This follow-up digs a…

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Making the global SDG indicators relevant for local actors: how a theory of change can be used to link local and global

by Meghann Jones & Kaitlin Love, Ipsos Sustainable Development Research Center, Washington DC “A robust follow-up and review mechanism for the implementation of the new 2030 Agenda for Sustainable Development will require a solid framework of indicators and statistical data to monitor progress, inform policy and ensure accountability of all stakeholders.” (Global Action Plan for…

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Canada’s Need to Address the Growing Digital Adoption Divide

A Canadian digital strategy has been slow in coming.  The 2016 Budget saw a commitment of $500 million over a five-year period to support Canada’s priority to extend and enhance broadband access in rural and remote areas. As Canada’s new Innovation Agenda is consulting Canadians on how Canada can compete in the digital world, we…

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Let Your Innovation Garden Grow

I often tell my clients that innovating is like being a gardener: When you use the right tools at the right time, amazing things happen. But if you use the wrong tools at the wrong time, you’ll end up disappointed. For instance, Stimulated Test Markets (STMs) are a very common tool used as part of…

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