With the Ontario election campaign underway, Ontarians wasted little time turning to Twitter to discuss the parties and their platforms. The social media debate included 37% of Ontarians talking policy and politics online.

The Liberals (39%) and the Tories (38%) shared the most buzz, while the NDP (23%) trailed behind in the number of mentions.

Some Canadians are riding the digital wave, while others are lagging behind as the internet and social media expand the number of ways people can express themselves, communicate and find information. We rolled up 20,000+ online interviews conducted in 2013 to identify which Canadian subgroups are using the internet and Twitter for social and political discourse.

With yesterday’s end (1) of the open enrollment period of the Affordable Care Act healthcare exchanges, I thought it might be time to revisit some of the data we’ve collected on the enrollees. One of the most frequently asked questions about the exchanges is “will uninsured and underinsured Americans sign up?” Before the exchanges launched, the…

The battle between traditional and digital media rages on as Canadians are using a continuously expanding menu of channels and media in their daily lives.

While the media landscape continues to evolve with digital alternatives, traditional media remains widely used among Canadians. Conventional TV and radio continue to rank in the top three most frequently used media sources.

Every generation has its share of opportunities and challenges. Generation Y (or the Millennials) has grown up surrounded with an excess of technology and devices with access to information at their fingertips. While these unprecedented amounts of new technology and information provide unique opportunities compared to previous generations, Generation Y also face high levels of youth unemployment and stagnant economic conditions for the foreseeable future.

The biggest question that has surrounded the launch of the Affordable Care Act healthcare exchanges is whether they could attract enough “young invincibles” to make the enterprise financially sustainable. Or, would “adverse selection”  saddle the system with older, sicker customers whose healthcare costs would eventually drive the exchanges out of business? The Obama administration’s release…

The Obama administration is definitely in a funk.  Polls of all stripes have shown a strong decline in his approval ratings.  Indeed,  Pollster.com shows that from Obama’s inauguration in late January  to mid-December 2012 his approval ratings have dropped by about 11 points—51 to 42 (see below).

On September 26, 2013, Darrell Bricker – Chief Executive Officer, Ipsos Public Affairs, was one of a select number of presenters at Toronto’s fifth annual TEDx conference!

Watch Darrell’s presentation at TEDx on The Big Shift – Understanding The New Canadian.

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With more people going online every day, media consumption habits have undeniably changed. But, has a shift towards digital replaced traditional mediums such as television and radio?

We asked Canadians about their daily media use and the results reveal traditional media use is still alive and well, and remains very widely used among Canadians.

Son: “Dad, I need some business advice” Dad: “Ok son, walk me through the situation, and let me see if I can help out” Son: “I need to ask my boss for a raise.  My performance the last two years has been above my company’s expectations” Dad: “Ok, I can help you draft some points…