Articles Posted in News


American Pragmatism or American Radicalism?

Public Opinion Support for a ‘Mixed’ Deficit Reduction Solution

Washington is presently in crisis mode as time is running out before automatic tax increases and spending cuts go into effect in early 2013. Many analysts believe such measures—the so-called ‘fiscal cliff’—would have a strong negative effect on the economy, pushing the US back into recession.

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A Bit of Holiday Spirit

Happy Holidays from your friends at Ipsos

 The holidays are about to begin and the countdown to 2013 is on. It is a time to celebrate, reflect on the year that was and look forward to the year to come. That means taking stock of your expectations, planning parties, and sorting out those pesky little resolutions. We focused our lens on what people across the United States and Canada are thinking, planning and doing, thanks to the team at Ipsos Global @dvisor.

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Giving: American Style

All too often, we as Americans, forget how generous, giving, and thoughtful we are during good times and bad. Just last month, “ABC’s Good Morning America Show” launched its “Day of Giving” Sandy relief effort, and raised $15,663,327, to help aid families affected by the storm. By any account, this was amazing generosity from strangers living in this great nation.

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Vantis*Express: Home Edition

In November, Ipsos is running a special Home Edition of our traditional Vantis Express tool among homeowners. This special run is designed for our durable goods clients who design products that make consumers’ lives better every day at home.

 

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Ipsos Gets it Right Again!

On November 6, Americans went to the polls for the 2012 U.S. Presidential Election. When the final results were in, it was clear that Ipsos Public Affairs was a winner as one of the election’s most accurate pollsters!

Ipsos Public Affairs, together with Thomson Reuters, found themselves in the winner’s circle following Tuesday’s 2012 U.S. Presidential Election having accurately predicted the outcome.

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This Is Very Important

It isn’t often that you see a sign like this: THIS IS VERY IMPORTANT. There’s a message that will stop you in your tracks and prompt you to read more. Many of us at Ipsos did, especially when we realized, with delight, that our colleague’s article was named as The Most Important Presentation at Esomar Congress.

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Taking A Holiday Pulse

The holidays are the biggest sales season of the year – I know that personally by the line-ups I’ve stood in to see the smile on my kids’ faces come Christmas morning. But as a researcher, I also know that most marketing plans were set earlier in the year, and not necessarily reflective of new…

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Storm Clouds on the BRIC Horizon: Falling consumer optimism in Brazil, Russia, India, and China

The economic meltdown of late 2008 and early 2009, while global in nature, most squarely affected Europe, the United States, and more generally the industrialized world. In many of these places, consumer optimism fell between 30 and 40 points and has been very slow to recover since. Such dampened consumer enthusiasm, in turn, equated into serious household de-leveraging and reduced interest in spending on non-essentials goods and services. In contrast, this economic scenario only marginally affected consumers in emerging markets and, in particular, the BRIC countries. Indeed, at the same time the industrialized world was collapsing, consumer optimism and spending in emerging markets reached a fevered pitch. Many proclaimed a new world order with a new South-South economic axis. Within this context, most captains of multinationals had an emerging market strategy to help mitigate the uncertainties in Europe and the US.

That was then. What, though, is the state of global consumer sentiment today in 2012?

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Public Perspectives – September 2012

This month’s report serves up an economic and issues update revealing that Canadians (65%) are among the most positive in assessing the current economic situation in their country compared to their neighbours in the U.S. (28%). Overall, Canadians’ assessment of the national economy as well as their local economy and personal finances remains steady.

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31% of Democrats are conservative! Party ID, Voting Intention, and the political makeup of samples

Ipsos has been getting a lot of questions lately about the political makeup of polls. This is normal towards the end of an election cycle – lots of people scrutinize the polls a lot more closely! We welcome the discussions, and it offers us an opportunity to help people better understand what makes up a quality political poll.

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