Articles Posted in News


2016 Turnout Projection – May 2015 Edition

Now that we have a model allowing us to forecast turnout for upcoming U.S. elections (link), what does our data tell us about the 2016 contest? In our way-too-early projection, the Reuters/Ipsos poll data for May 2015 indicates that 2016 turnout will be about 50% of the voting age population. With almost 18 months until election…

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Incumbency is King! Political Fundamentals Put Dems and Clinton’s Odds at Only 30%

Polls, pundits and even bookmakers have already elected President Hillary Clinton. However, at this point in the Game of Oval Office Thrones, models are better oracles than polls – and the models do not like her odds.

Hillary a Slam Dunk, Right?

We are still twenty months out from the US presidential election and ten months from the first primary, but the electoral season is in full swing. Already many pundits are speculating about who will and will not take the White House in November of 2016. At the moment, Hillary Clinton is the consensus favorite. Most cite her polling numbers, popular appeal to women, and formidable war chest.

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Infographic: Mental Health on the Minds of Canadians

Ahead of mental health week, we asked 2,010 Canadians about their experience with mental health issues like stress and depression. The results reveal a disconnect between how Canadians are assessing their own mental state and the actual impact these issues are having on their lives.

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Americans Spring into Self-Improvement


If you could only change one thing this year, which of the following areas would you choose? Before you answer… Winning Powerball, Sailing to Greece, or receiving a lifetime gift certificate for free Chinese food at Imperial Garden, are not on the list of answers. Does that make it tougher? For me, maybe, but for the rest of the USA, probably not.

In a recent survey conducted by Ipsos Public Affairs, “Americans Spring Into Self-Improvement: 2015 Goals”, we ask the tough questions which challenge your waistline balance, and passbook saving account balance.

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Love, Brands and the Pacific Northwest

The Pacific Northwest. It’s a region that fosters an environment of creativity and experimentation so powerful that it has produced breakthrough companies like Amazon, Nike and Starbucks. It’s truly like no other place, so our team of researchers at Ipsos was pretty curious to find out which brands are most cherished by those that call…

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“Share of Buttons”? Yeah, that’s a Thing Now.

Last night, I logged onto Amazon looking for a new book to download (let’s all just assume it was something really smart about innovation strategy and not the latest Young Adult dystopian future novel series, shall we?). As soon as I logged on, I was presented with a home screen image of a hand, holding…

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TOMAmeter March 9 – 15: Big Week for The Blacklist

NBC’s The Blacklist made an impressive jump of five places in our rankings this week and is now the 5th most mentioned program. After a brief slip last week, The Blacklist is now back in familiar territory at #5. With the exception of last week, The Blacklist has remained high on our list since its episode following the Super Bowl back in the beginning of February.

Word Cloud March 17

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TOMAmeter February 23 – March 1: Frank Underwood Returns to the TOMAmeter

A popular streaming service drama returned to Netflix last week and binge watcher or not, mentions of House of Cards proved to be strong. The program debuts at #10 this week which is an improvement on last season’s premiere when it placed at #18.

Word cloud February 23

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People are talking (and posting) about customer service


ipsos-omnibus-customer-service

If you are one of the millions of Americans who’ve been ignored, stuck on hold, passed from person to person, lost in a chat room discussion, or simply unable to get one ounce of satisfaction from a customer experience gone wrong, you are certainly not on Gilligan’s Island by yourself. Chances are Skipper, Professor, the Movie Star, and Mary Ann, are right there with you.

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Stay Plugged In With Your Customers

Let’s face it. The telecommunications marketplace can be tough. There are more companies than ever competing for market share, and consumers are becoming increasingly fickle towards brands. If a positive experience isn’t delivered, there’s a good chance they will move onto another brand.

In exploring the telecommunications landscape, we’ve identified several business realities that manufacturers and marketers must face. Companies that acknowledge and address these realities are more likely to see increased trust, loyalty and satisfaction among consumers.

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