Articles Posted in News


Introducing Ipsos Streaming 360

Ipsos Audience Intelligence is pleased to announce our latest offering, Streaming 360, which provides competitive intelligence and audience understanding for Global Platforms (e.g., Netflix, Hulu, Disney, Amazon, Warner Media, Viacom, Apple, Facebook, Google) and Market-specific/Regional Streaming service providers (e.g., BBC, iTV, Sky, BT Sport in the UK), as well as traditional media, broadcasters and media…

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Affluents and Home Appliances

While the kitchen often serves as a central gathering place for many, Affluent consumers are more likely than the general population to say they congregate in the kitchen when they entertain at home (59% v 49%). Given the large role the kitchen plays, it’s no surprise that two in five Affluents say it is the…

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The Affluent Outlook 2020: Finding Clouds in a Silver Lining

For over 40 years, Ipsos Affluent Intelligence has been the foremost authority on Affluent Americans (currently defined as adults age 18+ with household incomes over $125,000), developing insights into their attitudes and behaviors for media companies, brands and agencies. For the past 10 years, in January, we’ve reached out to our Survey respondents with an…

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Smart Home 2.0 – What a difference 2 years makes

At Ipsos we regularly apply our focus on categories undergoing significant change –that’s because the Affluent often lead the way in the adoption of innovations. In so doing, we’ve identified a group of affluent influencers – Affluencers – who are disproportionately influential. In every category we’ve studied, it’s the Affluencers who lean into the categories…

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Ipsos Affluent Intelligencer: Affluents and Smart Home Technology

As more and more consumers embrace innovations such as smart home speakers and appliances, it’s clear the concept of connected or smart homes has finally entered the mainstream. In fact, 60% of Smart Home Affluencers are more interested in smart home technology than they were two years ago. In this month’s Intelligencer, we’re sharing a…

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Navigating the Highs and Lows of Retirement

While the onset of retirement is often a highly anticipated life event, its imminence can also bring with it feelings of uncertainty over what lies ahead. This is especially true as a new generation of retirees faces a different set of challenges – many previously unprecedented in nature and not exluding the Affluent population.  Download…

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Meet The Retirement Affluencers

Financially-savvy, Retirement Affluencers are successful in business, skew male and often seek professional financial advice. But, did you know that 73% of this financially savvy group of Affluencers – the category enthusiasts, early adopters, and heavy spenders others turn to for advice and recommendations – also identify as sports fans? 

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Ipsos Affluent Intelligence: New Dimensions of Luxury

For marketers, defining the affluent understanding of and expectations around the dimensions of luxury is key to effectively and relevantly targeting key consumer demographics. Ipsos Affluent Intelligence research reveals that affluent consumers say they are buying luxury more frequently. Nearly three-quarters of Affluents report they have bought luxury goods or services in the past year…

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The Changing Dimensions of Luxury

Like nearly all categories, the luxury category is evolving and the landscape shifting, driven by demographic shifts, long-term socio-economic trends and technology, which has increased accessibility as well as redefined what is considered luxury to begin with. As a result, consumer expectations and perceptions are also changing. As the luxury landscape shifts and evolves, it’s…

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Ipsos Affluent Intelligence: Affluencers And The Power Of Authentic Influence

There’s no argument that the marketing and media world is more complex, complicated and challenging than ever. Issues such as media fragmentation; the unending decline of mass media; digital media supply-chain problems; and the growth of ad blocking software have made it harder than ever to know who your audience is, how to engage them…

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