Articles Posted in News


Affluent Millennial Men: The Grooming Paradox

It’s a marketing truism that millennials bear little resemblance to older generations. Their beliefs, behaviors and attitudes are challenging expectations and stereotypes. In no other category is this dynamic more evident than in the world of grooming. Grooming has long been the domain of women. As social mores continue to shift, affluent (note: household income…

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Ipsos Affluent Intelligence: Fashion & Grooming: Shopping, Inspiration and Affluence

The worlds of fashion and grooming are in a constant state of flux, driven by what’s hot, new, and emerging. Technology continues to change the way we shop—and we’re getting our inspiration from new sources and sharing our recommendations and advice in new ways.  The impact of social media cannot be denied. For affluent audiences,…

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Millennial Women – The New, Experiential Travel Trailblazers

Research has shown Millennials are significantly less likely than prior generations to own homes or automobiles — and the rise of the sharing economy has only further illustrated and accelerated that point. But, the one thing Millennials are spending money on is travel. As a generation known for valuing experiences over ownership, it’s no surprise…

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Ipsos Affluent Intelligence Annual Report: Meet the Affluent Americans

Based on findings from our IAS Spring 2018 release, the IAI Annual Report is a snapshot of affluent Americans in the US. Data in the report provides a look at key demographics, affluent influencers (Affluencers), and attitudes and trends in media consumption and usage to offer a current look at who these key affluencers are and…

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Ipsos Affluent Intelligence: The New Experiential Traveler

American affluents’ demand for more authentic, unique and immersive travel continues to grow. In recent years, the focus has shifted from “going places” to “collecting experiences.” Today the travel category exists in a state of constant evolution driven by generational change, disruptive technologies, competition and social media. As in other categories, affluent influencers — particularly…

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New From Ipsos Affluent Intelligence: Digital Audiences

For over forty years, Ipsos Affluent Intelligence has been the preeminent authority on affluent American consumers. IAI’s continuously fielded Affluent Survey is the longest running, most widely used study of consumers with household income over $125,000. The survey offers an unparalleled view into affluent attitudes, preferences, brand ownership, media habits and purchase intentions – including…

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Perception and Reality: Why do some countries worry about terrorism more than others?

Fig.1 Which countries are most worried about terrorism? In a global study, Ipsos asked citizens in 27 countries to provide their top three societal issues that caused them worry. Among all global respondents, 17% perceive terrorism as a top three issue of concern, four points ahead of the closely related issue of immigration control. Israeli…

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Affluents in the Age of Polarity

Michael Baer, IAI’s SVP Team Lead, talks to MediaPost about the Affluent Outlook in 2018. In a year that sees America more politically polarized than ever before, we find even Affluent Americans (a relatively homogenous audience) are picking sides. Affluent women and Millennials in particular are more likely to be dissatisfied with the direction that the…

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