Articles Posted in News


The Affluent Outlook 2020: Finding Clouds in a Silver Lining

For over 40 years, Ipsos Affluent Intelligence has been the foremost authority on Affluent Americans (currently defined as adults age 18+ with household incomes over $125,000), developing insights into their attitudes and behaviors for media companies, brands and agencies. For the past 10 years, in January, we’ve reached out to our Survey respondents with an…

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Smart Home 2.0 – What a difference 2 years makes!

At Ipsos we regularly apply our focus on categories undergoing significant change –that’s because the Affluent often lead the way in the adoption of innovations. In so doing, we’ve identified a group of affluent influencers – Affluencers – who are disproportionately influential. In every category we’ve studied, it’s the Affluencers who lean into the categories…

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Ipsos Affluent Intelligencer: Affluents and Smart Home Technology

As more and more consumers embrace innovations such as smart home speakers and appliances, it’s clear the concept of connected or smart homes has finally entered the mainstream. In fact, 60% of Smart Home Affluencers are more interested in smart home technology than they were two years ago. In this month’s Intelligencer, we’re sharing a…

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Navigating the Highs and Lows of Retirement

While the onset of retirement is often a highly anticipated life event, its imminence can also bring with it feelings of uncertainty over what lies ahead. This is especially true as a new generation of retirees faces a different set of challenges – many previously unprecedented in nature and not exluding the Affluent population.  Download…

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Meet The Retirement Affluencers

Financially-savvy, Retirement Affluencers are successful in business, skew male and often seek professional financial advice. But, did you know that 73% of this financially savvy group of Affluencers – the category enthusiasts, early adopters, and heavy spenders others turn to for advice and recommendations – also identify as sports fans? 

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Ipsos Affluent Intelligence: New Dimensions of Luxury

For marketers, defining the affluent understanding of and expectations around the dimensions of luxury is key to effectively and relevantly targeting key consumer demographics. Ipsos Affluent Intelligence research reveals that affluent consumers say they are buying luxury more frequently. Nearly three-quarters of Affluents report they have bought luxury goods or services in the past year…

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The Changing Dimensions of Luxury

Like nearly all categories, the luxury category is evolving and the landscape shifting, driven by demographic shifts, long-term socio-economic trends and technology, which has increased accessibility as well as redefined what is considered luxury to begin with. As a result, consumer expectations and perceptions are also changing. As the luxury landscape shifts and evolves, it’s…

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Ipsos Affluent Intelligence: Affluencers And The Power Of Authentic Influence

There’s no argument that the marketing and media world is more complex, complicated and challenging than ever. Issues such as media fragmentation; the unending decline of mass media; digital media supply-chain problems; and the growth of ad blocking software have made it harder than ever to know who your audience is, how to engage them…

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Ipsos Affluent Intelligence Launches New Digital Audience Segments

  Earlier this year we launched our Ipsos Affluent Digital Audiences into the digital media eco-system. These audiences leverage our gold-standard data on the attitudes, preferences, media habits and purchase behaviors of the powerful and influential affluent market to help brands reach them digitally.   In January we will be releasing an additional 20+ Ipsos Digital Affluent…

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Ipsos Affluent Intelligence: Automotive POV – Auto, Affluencers and Alternative Fuels

It’s fair to say that the automobile has played a central part of American culture for the last one hundred years. Americans have loved their cars, and the freedom they provide, for over a century. But this story is evolving, as significant changes, innovations and evolutions in the auto industry impact driving, car research and…

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