Articles Posted in News


New From Ipsos Affluent Intelligence: Digital Audiences

For over forty years, Ipsos Affluent Intelligence has been the preeminent authority on affluent American consumers. IAI’s continuously fielded Affluent Survey is the longest running, most widely used study of consumers with household income over $125,000. The survey offers an unparalleled view into affluent attitudes, preferences, brand ownership, media habits and purchase intentions – including…

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Perception and Reality: Why do some countries worry about terrorism more than others?

Fig.1 Which countries are most worried about terrorism? In a global study, Ipsos asked citizens in 27 countries to provide their top three societal issues that caused them worry. Among all global respondents, 17% perceive terrorism as a top three issue of concern, four points ahead of the closely related issue of immigration control. Israeli…

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Affluents in the Age of Polarity

Michael Baer, IAI’s SVP Team Lead, talks to MediaPost about the Affluent Outlook in 2018. In a year that sees America more politically polarized than ever before, we find even Affluent Americans (a relatively homogenous audience) are picking sides. Affluent women and Millennials in particular are more likely to be dissatisfied with the direction that the…

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Spring Release of the Ipsos Affluent Survey

The semi-annual release of results from the Ipsos Affluent Survey went live on March 28th. Based on responses from more than 24,000 adults with household incomes over $125,000, the results are projected to a total population of 60.5 million affluent adults (18 years and older). With a median household income of $180,898 (+1.5% from a…

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What Happened to ‘Pocketbook Populism’?

This op-ed originally appeared on The Hill.  Donald Trump rolled to the White House on a wave of populist anger and a sense that he represented the “Common Man” against the political and media elites of Washington. In office, his governing philosophy is based on identity politics for the white middle class and is symbolized…

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Paradigm for Understanding Social Change

With all the chaos of this current moment in Western society, analysts and experts are often tempted to explain big events with idiosyncratic factors. Indeed, specific factors and events explain how the ‘alt-right’ seized control of the national debate, how the Democratic Party is no longer in charge of most levels of American government and…

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Making the global SDG indicators relevant for local actors: measuring the indirect impact, or “ripple effect” of sustainable development initiatives

Meghann Jones & Kaitlin Love, Ipsos Sustainable Development Research Center, Washington DC In our recent paper on making the SDG indicators relevant to local actors tasked with achieving the SDGs, we discussed how a theory of change approach can be used to link program-level metrics up to national and global indicators. This follow-up digs a…

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