Articles Posted in News


Meet The Retirement Affluencers

Financially-savvy, Retirement Affluencers are successful in business, skew male and often seek professional financial advice. But, did you know that 73% of this financially savvy group of Affluencers – the category enthusiasts, early adopters, and heavy spenders others turn to for advice and recommendations – also identify as sports fans? Click below to view our…

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Ipsos Affluent Intelligence: New Dimensions of Luxury

For marketers, defining the affluent understanding of and expectations around the dimensions of luxury is key to effectively and relevantly targeting key consumer demographics. Ipsos Affluent Intelligence research reveals that affluent consumers say they are buying luxury more frequently. Nearly three-quarters of Affluents report they have bought luxury goods or services in the past year…

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The Changing Dimensions of Luxury

Like nearly all categories, the luxury category is evolving and the landscape shifting, driven by demographic shifts, long-term socio-economic trends and technology, which has increased accessibility as well as redefined what is considered luxury to begin with. As a result, consumer expectations and perceptions are also changing. As the luxury landscape shifts and evolves, it’s…

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Ipsos Affluent Intelligence: Affluencers And The Power Of Authentic Influence

There’s no argument that the marketing and media world is more complex, complicated and challenging than ever. Issues such as media fragmentation; the unending decline of mass media; digital media supply-chain problems; and the growth of ad blocking software have made it harder than ever to know who your audience is, how to engage them…

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Ipsos Affluent Intelligence Launches New Digital Audience Segments

  Earlier this year we launched our Ipsos Affluent Digital Audiences into the digital media eco-system. These audiences leverage our gold-standard data on the attitudes, preferences, media habits and purchase behaviors of the powerful and influential affluent market to help brands reach them digitally.   In January we will be releasing an additional 20+ Ipsos Digital Affluent…

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Ipsos Affluent Intelligence: Automotive POV – Auto, Affluencers and Alternative Fuels

It’s fair to say that the automobile has played a central part of American culture for the last one hundred years. Americans have loved their cars, and the freedom they provide, for over a century. But this story is evolving, as significant changes, innovations and evolutions in the auto industry impact driving, car research and…

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Ipsos Affluent Intelligence: Affluent Americans in the Driver’s Seat

Like so many of the categories we cover in our survey, the automotive industry is in a state of evolution. Our Q3 webinar, Affluent Americans in the Driver’s Seat, focused on the technological innovation and generational change impacting the category and the direct implications for marketers.  Based on our research findings, it’s clear that Auto…

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Affluent Millennial Men: The Grooming Paradox

It’s a marketing truism that millennials bear little resemblance to older generations. Their beliefs, behaviors and attitudes are challenging expectations and stereotypes. In no other category is this dynamic more evident than in the world of grooming. Grooming has long been the domain of women. As social mores continue to shift, affluent (note: household income…

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Ipsos Affluent Intelligence: Fashion & Grooming: Shopping, Inspiration and Affluence

The worlds of fashion and grooming are in a constant state of flux, driven by what’s hot, new, and emerging. Technology continues to change the way we shop—and we’re getting our inspiration from new sources and sharing our recommendations and advice in new ways.  The impact of social media cannot be denied. For affluent audiences,…

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Millennial Women – The New, Experiential Travel Trailblazers

Research has shown Millennials are significantly less likely than prior generations to own homes or automobiles — and the rise of the sharing economy has only further illustrated and accelerated that point. But, the one thing Millennials are spending money on is travel. As a generation known for valuing experiences over ownership, it’s no surprise…

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