Articles Posted in Media

Millennials… The Connected and Socially Dependent Generation

Son: “Dad, I need some business advice” Dad: “Ok son, walk me through the situation, and let me see if I can help out” Son: “I need to ask my boss for a raise.  My performance the last two years has been above my company’s expectations” Dad: “Ok, I can help you draft some points…

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TOMAmeter September 16-22: Sleepy Hollow jumps to the #2 spot

This week, AMC’s Breaking Bad continues to top the TOMAmeter, marking the seventh week in a row the show has been #1. The TOMAmeter sees a newcomer in this week’s Top 5, as FOX’s Sleepy Hollow takes a tremendous jump from #13 to #2. Another FOX fall premiere Dads, enters the Top 20 for the…

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The Most TV-iest Time of the Year Part 2

“Premiere Week” is here, and despite a few surprises at the Emmys Sunday night, nobody should be surprised by the amount of last minute marketing the broadcast networks have rolled out to remind potential viewers that nearly two dozen new shows are premiering in the next few weeks – with 12 of them during the week…

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TOMAmeter September 9 – 15: The Top 3 Stay Strong

This week, AMC’s Breaking Bad continues its reign in the top spot on our TOMAmeter. This marks the sixth week in a row that it has been #1, coinciding with the most watched episode in the show’s history.  CBS’ The Big Bang Theory holds on at #2, while The Walking Dead continues at #3. The Top…

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The Most TV-iest Time of the Year

In case you haven’t noticed, it is that time of year again.  The big five broadcast networks are launching a total of 27 new programs between September 16 and November 8.  That does not count the dozens of returning fan favorites coming back for a new season as well as some cable favorites such as…

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TOMAmeter September 2 – 8: Breaking Bad stays on top for fifth week in a row!

With the final episodes upon us and the suspense building, AMC’s Breaking Bad continues to top our TOMAmeter for the fifth week in a row. The Top 5 sees little change this week, with CBS’ The Big Bang Theory climbing once again to #2, CBS’ Under the Dome rising to #3, and AMC’s The Walking…

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TOMAmeter August 26 – September 1: Breaking Bad continues its reign as #1

As the end of the series grows closer, AMC’s Breaking Bad tops our TOMAmeter for the fourth week in a row. The CBS sitcom The Big Bang Theory is on the rise, climbing from #6 to #3. The Top 5 sees very little action this week, with AMC’s The Walking Dead moving from #3 to…

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TOMAmeter August 19-25: Breaking Bad tops the TOMAmeter for the third week in a row

This week on the TOMAmeter, AMC’s Breaking Bad tops the chart for the third week in a row. CBS’ summer series Under the Dome reclaims the #2 spot and is followed by The Walking Dead at #3. Our Top 5 is rounded out by A&E’s Duck Dynasty, which climbs from #6 to #4, and HBO’s…

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TOMAmeter August 12-18: Breaking Bad holds onto the top spot for another week

  For the second straight week, AMC’s Breaking Bad tops our TOMAmeter. The final season of the show is wrapping at the end of September, which may be keeping it on the minds of our respondents. In other news, The Big Bang Theory moved up on this week’s chart, rising from #6 to #2. The…

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We’re The Millers – But Which Millers?

It is certainly not uncommon for TV shows to have the same or similar names as theatrical movies. In some cases, the TV show is even a remake of or based on a theatrical film.  For TV marketers this creates a challenge as they must overcome the built in title awareness that is usually evident…

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