Articles Posted in Voice of the Consumer


Do you need to pull the plug on your VOC software?

The landscape of Voice of the Customer software changes every day. Take this quiz to find out if you are maximizing your potential in managing your customers’ experiences. Take the quiz!

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Inspiration by Consumer, Insight from Ipsos

Consumers are the lifeblood of innovation. To honor the consumer is to fuel the very soul of innovation in earnest. The Passion of the Consumer How do we think about the consumer? The consumer is you. The consumer is me. The consumer is the business builder, the innovator, and the entrepreneur. The consumer is the daring soul…

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Customer Experience Data: Surviving in The Desert and The Ocean

Today’s businesses operate in an era of both significant challenge and significant advantage. We now live in the era of “customer experience” where consumers expect your brand and your product to be seamlessly designed to their delight. This means that you not only have to have a better product, but now you need to beat…

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Enterprise Feedback Management – Three big changes for big company employees

Democratize your data and free customer feedback in your organization! That sentiment is at the core of the EFM revolution.  In fact, decentralized ownership of customer insight and action really is fundamental to the success of customer experience management.

Terms like Voice of the Customer, Enterprise Feedback Management and Integrated Touchpoint Satisfaction have risen to prominence over recent years as the role and nature of the customer feedback solution has evolved. Our industry has changed its vocabulary, moving away from the CSAT or Customer Satisfaction program and taking on these new terms and everything for which they stand.

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