Articles Posted in Rewards Programs

Loyalty programs are everywhere—but are they any good?

Companies have long sought to leverage loyalty programs to move the needle on customer loyalty. Coffee shops offer punch cards that reward customers with a free cup of java after their nth purchase. Airlines provide frequent flyer programs that lead to complimentary upgrades and access to exclusive airport lounges. For all, the end goal is the same: building and strengthening customer relationships while boosting bottom-line results.