Articles Posted in Ipsos Affluent Intelligence

Ipsos Affluent Intelligence: Affluent Americans in the Driver’s Seat

Like so many of the categories we cover in our survey, the automotive industry is in a state of evolution. Our Q3 webinar, Affluent Americans in the Driver’s Seat, focused on the technological innovation and generational change impacting the category and the direct implications for marketers.  Based on our research findings, it’s clear that Auto…

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Affluent Millennial Men: The Grooming Paradox

It’s a marketing truism that millennials bear little resemblance to older generations. Their beliefs, behaviors and attitudes are challenging expectations and stereotypes. In no other category is this dynamic more evident than in the world of grooming. Grooming has long been the domain of women. As social mores continue to shift, affluent (note: household income…

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Ipsos Affluent Intelligence: Fashion & Grooming: Shopping, Inspiration and Affluence

The worlds of fashion and grooming are in a constant state of flux, driven by what’s hot, new, and emerging. Technology continues to change the way we shop—and we’re getting our inspiration from new sources and sharing our recommendations and advice in new ways.  The impact of social media cannot be denied. For affluent audiences,…

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Millennial Women – The New, Experiential Travel Trailblazers

Research has shown Millennials are significantly less likely than prior generations to own homes or automobiles — and the rise of the sharing economy has only further illustrated and accelerated that point. But, the one thing Millennials are spending money on is travel. As a generation known for valuing experiences over ownership, it’s no surprise…

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Ipsos Affluent Intelligence Annual Report: Meet the Affluent Americans

Based on findings from our IAS Spring 2018 release, the IAI Annual Report is a snapshot of affluent Americans in the US. Data in the report provides a look at key demographics, affluent influencers (Affluencers), and attitudes and trends in media consumption and usage to offer a current look at who these key affluencers are and…

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Ipsos Affluent Intelligence: The New Experiential Traveler

American affluents’ demand for more authentic, unique and immersive travel continues to grow. In recent years, the focus has shifted from “going places” to “collecting experiences.” Today the travel category exists in a state of constant evolution driven by generational change, disruptive technologies, competition and social media. As in other categories, affluent influencers — particularly…

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New From Ipsos Affluent Intelligence: Digital Audiences

For over forty years, Ipsos Affluent Intelligence has been the preeminent authority on affluent American consumers. IAI’s continuously fielded Affluent Survey is the longest running, most widely used study of consumers with household income over $125,000. The survey offers an unparalleled view into affluent attitudes, preferences, brand ownership, media habits and purchase intentions – including…

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FinTech: The Technology and the Early Adopters Disrupting Financial Services

IAI Fintech Whitepaper

Financial Services is one of the many categories experiencing an unprecedented level of disruption, as new technologies replace and transform traditional offerings. When categories evolve this rapidly, a small group of early adopters lead the way for other consumers.

These early adopters are the experimenters who try new products and services—and eventually educate the rest of us. To belong to this elite group, a person needs time, passion and the means to experiment. Ipsos Affluent Intelligence has been studying these consumers – who we call “Affluencers” – for over four decades.

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