Articles Posted in Ipsos Affluent Intelligence

Ipsos Affluent Intelligence: The New Experiential Traveler

American affluents’ demand for more authentic, unique and immersive travel continues to grow. In recent years, the focus has shifted from “going places” to “collecting experiences.” Today the travel category exists in a state of constant evolution driven by generational change, disruptive technologies, competition and social media. As in other categories, affluent influencers — particularly…

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New From Ipsos Affluent Intelligence: Digital Audiences

For over forty years, Ipsos Affluent Intelligence has been the preeminent authority on affluent American consumers. IAI’s continuously fielded Affluent Survey is the longest running, most widely used study of consumers with household income over $125,000. The survey offers an unparalleled view into affluent attitudes, preferences, brand ownership, media habits and purchase intentions – including…

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FinTech: The Technology and the Early Adopters Disrupting Financial Services

IAI Fintech Whitepaper

Financial Services is one of the many categories experiencing an unprecedented level of disruption, as new technologies replace and transform traditional offerings. When categories evolve this rapidly, a small group of early adopters lead the way for other consumers.

These early adopters are the experimenters who try new products and services—and eventually educate the rest of us. To belong to this elite group, a person needs time, passion and the means to experiment. Ipsos Affluent Intelligence has been studying these consumers – who we call “Affluencers” – for over four decades.

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Affluents in the Age of Polarity

Michael Baer, IAI’s SVP Team Lead, talks to MediaPost about the Affluent Outlook in 2018. In a year that sees America more politically polarized than ever before, we find even Affluent Americans (a relatively homogenous audience) are picking sides. Affluent women and Millennials in particular are more likely to be dissatisfied with the direction that the…

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Spring Release of the Ipsos Affluent Survey

The semi-annual release of results from the Ipsos Affluent Survey went live on March 28th. Based on responses from more than 24,000 adults with household incomes over $125,000, the results are projected to a total population of 60.5 million affluent adults (18 years and older). With a median household income of $180,898 (+1.5% from a…

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