Articles Posted in Ipsos Affluent Intelligence

Affluents and Home Appliances

While the kitchen often serves as a central gathering place for many, Affluent consumers are more likely than the general population to say they congregate in the kitchen when they entertain at home (59% v 49%). Given the large role the kitchen plays, it’s no surprise that two in five Affluents say it is the…

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The Affluent Outlook 2020: Finding Clouds in a Silver Lining

For over 40 years, Ipsos Affluent Intelligence has been the foremost authority on Affluent Americans (currently defined as adults age 18+ with household incomes over $125,000), developing insights into their attitudes and behaviors for media companies, brands and agencies. For the past 10 years, in January, we’ve reached out to our Survey respondents with an…

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Smart Home 2.0 – What a difference 2 years makes

At Ipsos we regularly apply our focus on categories undergoing significant change –that’s because the Affluent often lead the way in the adoption of innovations. In so doing, we’ve identified a group of affluent influencers – Affluencers – who are disproportionately influential. In every category we’ve studied, it’s the Affluencers who lean into the categories…

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Ipsos Affluent Intelligencer: Affluents and Smart Home Technology

As more and more consumers embrace innovations such as smart home speakers and appliances, it’s clear the concept of connected or smart homes has finally entered the mainstream. In fact, 60% of Smart Home Affluencers are more interested in smart home technology than they were two years ago. In this month’s Intelligencer, we’re sharing a…

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2019 Ipsos Affluent Intelligence: Affluents & Social Media

Social media has been a pervasive part of the media and communications landscape for the better part of a generation. During this time we’ve seen it evolve from being a social, communications tool to a set of robust platforms with much wider-ranging sets of services including entertainment, retail, careers and beyond. And, of late, we’ve…

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Ipsos Affluent Intelligencer: Affluents and Car Subscription Services

As technology continues to disrupt the auto industry, innovation such as ride sharing apps, electric vehicles, and car subscriptions will completely transform the sector. In fact, by 2022 the car subscription market is set to grow by 71%. Ipsos Affluent Intelligence research has proven affluent consumers to be the earliest adopters of new technologies across all categories.…

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Ipsos Affluent Intelligencer: Affluent Spending

Each year we announce the launch of our Fall release with a presentation that includes what’s new in the Ipsos Affluent Survey in addition to some of the new and interesting stories we see in the data. This year, we looked at the data through the lens of power, persuasion and particularities. This month’s Intelligencer…

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Ipsos Affluent Intelligencer: Social Media Usage & Habits

Social media is continually evolving. As communications platforms shift to offering much wider-ranging sets of services, new entrants continue to challenge existing ones and change the way consumers interact with the technology and each other. Our latest webinar examined the relationships Affluents have with social media – everything from the rise of influence to their…

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Affluent Podcasting: A Medium Suited to All Generations

Whether it’s self-producing a podcast on a mobile device with a friend or listening to one while running errands, portability and accessibility are just two reasons behind the proliferation of podcasting. In fact, podcasts have become so popular, that listening is proving to be cross-generational.  In our Ipsos Affluent Survey USA Q2 Barometer, we asked…

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Affluent Podcast Listening: It’s Different for Men and Women

A majority of the affluent population tuned into some kind of listening activity each week – be it AM/FM radio, streaming music, downloading music or listening to podcasts. But, it’s the narrative nature of podcast listening that really illustrates the power of storytelling.  In our Ipsos Affluent Survey USA Q2 Barometer, we asked affluent consumers…

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