Trish Dorsey
About Trish Dorsey Senior Vice President, US
Ipsos Loyalty

Trish Dorsey joined Ipsos in September 2013 as a Senior Vice President and leader for Technology and Telecommunications within the company's U.S. business.

She brings with her over 20 years of marketing research and consulting experience. Prior to joining Ipsos, Dorsey spent nine years at TNS, where she most recently held the role of Senior Vice President of the East Region Consumer Team. Before that, Trish was responsible for running many successful divisions, including the Brand and Communications practice and various sectors teams including Technology. She has also held various senior leadership roles at both Knowledge Networks and Marketing and Planning Systems (MAPS).

Trish holds a Bachelor of Arts degree in Economics from Wesleyan University and an MBA from the J.L. Kellogg Graduate School of Business at Northwestern University.

Articles by Trish Dorsey

The Role of Measurement, Insights, and Loyalty in Customer Experience

Recently, I had the honor of being interviewed by Seth Grimes, season strategiest with Alta Plana Corp and the founding chair of the Sentiment Analysis Symposium at which I  will be presenting June 27-28, 2017. All of us have seen the world of customer experience change. CX has become more important as evidenced by our…


Stay Plugged In With Your Customers

Let’s face it. The telecommunications marketplace can be tough. There are more companies than ever competing for market share, and consumers are becoming increasingly fickle towards brands. If a positive experience isn’t delivered, there’s a good chance they will move onto another brand.

In exploring the telecommunications landscape, we’ve identified several business realities that manufacturers and marketers must face. Companies that acknowledge and address these realities are more likely to see increased trust, loyalty and satisfaction among consumers.