Recently, I had the honor of being interviewed by Seth Grimes, season strategiest with Alta Plana Corp and the founding chair of the Sentiment Analysis Symposium at which I  will be presenting June 27-28, 2017. All of us have seen the world of customer experience change. CX has become more important as evidenced by our…

Let’s face it. The telecommunications marketplace can be tough. There are more companies than ever competing for market share, and consumers are becoming increasingly fickle towards brands. If a positive experience isn’t delivered, there’s a good chance they will move onto another brand.

In exploring the telecommunications landscape, we’ve identified several business realities that manufacturers and marketers must face. Companies that acknowledge and address these realities are more likely to see increased trust, loyalty and satisfaction among consumers.