Supriya Chabria
About Supriya Chabria Vice President, US
Ipsos Marketing

Articles by Supriya Chabria

6 Keys to Success for Niche Products

Niche is not a word most marketers in large companies want to hear, given its association with smaller audiences and limited potential. However, success with niche products is possible and it requires careful handling from idea to in-market launch. With thousands of innovative products going through our research frameworks every year, Ipsos is in a…